Get FREE Trade Show Marketing Tips in Your Inbox! Click Here

Natural Products Expo West Highlights

After taking two years off because of the pandemic, the Natural Products Expo West show returned with a big splash. The in-person event took place in Anaheim, California this year, with more than 2,700 companies exhibiting a wide range of organic food and beverage products. Here are some highlights from the 2022 trade show.

The Experience Economy: The Importance of CX in Today’s Business World

These days, the average consumer places more value on experiences than they do on products. The customer experience (or CX) matters more than ever before, and businesses that make it a priority can increase revenue by 4-8% more than others in their fields. The tradeshow and exhibiting industry is no exception to this rule.

Exhibit Planning Timeline Checklist

Preparing for a big trade show or event can be intimidating, especially if you’ve never attended one before. Don’t let your anxiety stop you from being proactive and planning ahead, though. Here are some helpful examples that explain how you can create a strong and effective exhibiting timeline and get ready for your company’s next trade show or event.

Techniques to Make Your Tabletop Display Stand Out

Anyone who’s participated in a trade show knows that it’s easy for tabletop displays to get overlooked, especially compared to the larger back wall and island exhibits. However, with a little planning, you can easily make your tabletop displays stand out in your 10×10 booth space. Here are some tips and techniques to inspire your next exhibit.

Design and Construction Week: Show Recaps & Highlights

Two big trade shows made a joint comeback in February, much to the delight of home decor and renovation enthusiasts everywhere. The Kitchen & Bath Industry Show (KBIS) and the International Builders Show (IBS) were co-hosted in Orlando. Check out some highlights from these events, as well as some insight into what organizers did to make them safe and successful.

How the Exhibition Industry is Going Green(er)

Eco-friendliness and sustainability have become a top priority for the exhibition industry. A lot of new changes are taking place throughout the industry to improve conservation efforts and protect the environment. In this post, we discuss specific steps that show organizers are taking to make their events more “eco-friendly” and some tips on how you and your team can join them in going green.

Stay Up To Date