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How to Continue Building Relationships with Virtual Trade Shows

Virtual trade shows are great for gaining new leads and reaching prospects that may not have the availability to attend your in-person shows, but they aren’t the greatest at cultivating relationships. While it’s not impossible to continue building relationships through virtual trade shows, it’s definitely not as easy as it is to engage with a person one-on-one at an event. Learn why in our latest post.

3 Things Trade Show Marketers Are Losing Out on When Unable to Exhibit

It’s unfortunate that businesses are experiencing big losses from the pause in trade shows and inability to market face-to-face due to COVID-19. As we in the trade show industry know, in-person marketing can’t be replaced. Here’s a few reasons why exhibit marketers in particular are looking forward to the return of trade shows as soon as possible.

Companies Show the Importance of In-Person Marketing with Cross-Country Meetings

Companies have been struggling to figure out how to make virtual exhibits a successful replacement of real, in-person trade shows. The hard truth is that these companies likely won’t find a parallel solution because in-person marketing is irreplaceable. Check out our 3 big reasons why live, in-person experiences are so much more important than digital experiences.

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