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How to Use Surveys to Measure Your Exhibiting Performance in 2022

The end of 2021 is quickly approaching, and that means it’s time to start looking back, evaluating your exhibiting performance, and figuring out what you can do better in 2022. If you’re not sure where to begin when it comes to evaluating exhibiting performance, a great tool to consider is surveys for booth visitors and event attendees.

U.S. Travel Ban Lifted, International Trade Show Attendees Welcome

On November 8, 2021, the United States government officially ended its 20-month travel ban for international travelers. The lift of the travel ban is an excellent sign to trade show organizers that they can start extending invites to international exhibiting companies once more. If you are planning on attending some U.S. trade shows, check out our quick to-do list before you start planning.

Essential Insights for Exhibit Managers for 2022

It’s that time of the year again! Time to set your 2022 marketing budget and update your marketing calendar. Skyline Expocon owner Larry Zollo has summarized some of the challenges that many of his customers are facing these days and the corresponding results from actual practices in 2021. Check out his summary and hopefully it’s helpful to you as you plan for next year.

Is Your Exhibit Resonating with Prospects?

When designing an exhibit, there are many possibilities and directions to take. A nicely designed exhibit should spark interest in attendees, but a well-thought-out exhibit will keep that attention. It’s extremely important that your design incites interest from the right attendees! Here are a few tips on how to keep that attention once it’s captured at your next trade show.

Why Trade Shows and Other Large Events Are Deemed Safer Than Many Daily Activities

While we are all flooded with constant updates about the spread of COVID-19, there is new data that reveals that in-person events are actually extremely safe, and it could be enough to help keep trade shows moving forward and on track. Learn how safety measures are allowing companies to continue with their trade show marketing activities at events.

Pre-Show Marketing Tactics to Catch Your Audience’s Attention

Have you been working hard to promote your exhibit presence at an upcoming trade show to bring in new prospects and hopefully turn leads into buyers? There are plenty of ways that you can help attract the right attendees and convince them to come your way on the show floor. Here is a list of standout strategies that can create a powerful pre-show marketing plan.

5 Ways You Can Improve Your Trade Show Program Now

Just when we were all feeling like we may be “in the clear” with the majority of planned in-person trade shows taking place successfully, a handful of shows have been canceled or rescheduled again. If you are seeing some of your shows cancel, reschedule (or reschedule again), here are 5 checklist items to make sure you stay on track with your trade show marketing strategy during this strange time.

The Importance of Encouraging In-Person Attendance at Trade Shows

Although many trade shows have been able to return in 2021, there is still an apparent road ahead to get back to normal in-person attendance. However, it’s important for exhibitors and trade show hosts to emphasize the unmatched experience that attendees will have when they attend in person to help get those numbers back up. Learn why.

Summer 2021 Trade Show Successes

The past year and a half have certainly been a whirlwind for any industry that relies on being able to have face-to-face interactions. While we understand we certainly aren’t “in the clear” yet, we are choosing to stay positive and focus on all of the good that has happened for the trade show industry this summer! Here is a recap of a few success stories from trade shows and events that took place in June and July 2021.

Entertainment and Media Trade Shows Making Promising Return

High hopes are here for the entertainment and media industries. Trade shows are springing back into action to help these businesses thrive. It’s a great thing to see, not just in this industry, but many others as we continue to open back up and get back to face-to-face business. The draw for creating superior audio and visual experiences, as well as compelling content, has never been greater. Learn why.

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