Eventzilla: Taming the Trade Show Planning Monster
Planning for a trade show can be very stressful. Learn how to avoid turning into a fire-breathing monster that wreaks havoc on your team and relationships.
Category: Resources and News
Make Your Trade Show Booth More Memorable With Great Demos
The most important thing you can do so attendees remember your exhibit after the show is to have a great demo. See why, and see 7 ways to make your demos better.
Do Trade Shows Get Social Media? Open Community Book Tour
As part of their Open Community Book Tour, Maddie Grant and Lindy Dreyer share how trade shows organizers are connecting online their attendees and exhibitors.
18 Hidden Rules of Trade Shows
Here are 18 rules about trade shows that are not written down in the show book, yet are just as essential to your trade show success.
Does Exhibitor Training Make A Difference, Even If It’s Free?
Does all this exhibitor education actually make a difference? Exhibitors give a resounding “Yes!” and share how they got better results from free Skyline training.
What’s The Most Important Issue For Exhibit Marketers?
New research reveals the top 3 issues for exhibit marketers: the cost of trade show marketing, getting better results and having to do more with fewer people.
Top 3 Things Exhibit Marketers Wish Their Boss Knew
Exhibit marketers share the top 3 things they wish their bosses knew about trade shows: The value of trade shows, how to exhibit better, and how much effort they take.
4 Biggest Changes For Exhibit Marketers
Find out the 4 biggest (and tough) changes in the careers of exhibit marketers, based on comments from 130 exhibit marketers, 22 that you can read right here.
Exhibit Industry Leaders Gather To Address 3 Key Industry Issues
The Trade Show Exhibitors Association held its first Red Diamond Congress to get major exhibitors and suppliers to address key challenges facing the industry.
What Exactly Does An Exhibit Marketer Do?
See if your job is like other exhibit marketers, who handle trade shows, plus other marketing, plus significant tasks outside of marketing.
What Does Tradeshow Week Closing Mean For Trade Shows?
Reed Business Information-US closed their iconic industry publication Tradeshow Week and its website. Surprise: It’s not a bad sign for trade shows, but a good one.
7 B2B Marketing Trends Affecting Trade Show Marketers
Trade shows are the largest marketing expenditure for B2B marketers, so here are 7 B2B marketing trends and how trade show marketers can take advantage of them.
Lady Gaga Announces Partnership In Polaroid’s CES 2010 Trade Show Booth
Polaroid announces a new partnership with Lady Gaga in their their CES 2010 booth. More than a celebrity appearance, Lady Gaga is now Polaroid’s Creative Director.
10 Main Players In The Trade Show Ecosystem
The trade show world is a large and complex ecosystem, with 10 main players involved in every show. Get the complete picture about the world you work in.
Making Trade Shows Better For Trade Show Exhibitors
Trade shows can improve on their success as a unique marketing medium by providing better value to their other customers: trade show exhibitors.