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Trade Shows: What’s Next?

The COVID-19 coronavirus has currently postponed or canceled many trade shows. But as it has proven in the past, the size of this industry alone will provide momentum to reopen for business. Here is how, along with some other good reasons trade shows and events will return sooner rather than later.

4 Ways to Close the Sale Following Trade Show Cancellations

In times of unforeseen catastrophes, businesses are confronted with unprecedented challenges. Sales and marketing teams are quickly finding their previously planned trade shows and meetings are postponed or cancelled. How, then, can sales leaders, marketing teams, and product managers support business continuity and continue to meet with key clients and prospects under such challenging circumstances?

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