With canceled trade shows come lost opportunities. For many businesses, trade shows are one of their main sources of revenue. Here are a few ways for you to redirect your marketing endeavors to ensure that your marketing dollars are able to bridge this gap until trade shows are back in action.
Category: General Business
With the need for cleanliness at an all-time high, many companies are doing their part in helping facilities clean confidently. This gives businesses and their customers peace of mind that proper steps are being taken to promote cleanliness and overall safety. Here are a couple of cleaning solutions that your business can look into when preparing for keeping your staff and customers safe now and in the future.
Companies have been struggling to figure out how to make virtual exhibits a successful replacement of real, in-person trade shows. The hard truth is that these companies likely won’t find a parallel solution because in-person marketing is irreplaceable. Check out our 3 big reasons why live, in-person experiences are so much more important than digital experiences.
Networking events can be traced back in time to when humans first learned the mutual benefit of trade. And while we attend different types of events in today’s modern world, the remnants of the past can still be recognized today. Here is a brief history of trade shows.
With nearly every state currently in some stage of phased reopening, employers are now faced with designing and implementing a Return To Office (RTO) Plan in tandem with finding their footing in a market strikingly different than that of just a couple of months ago. Check out these steps to consider at your office.
As many businesses are forced to close their doors temporarily, they are keeping their employees hard at work from home with their children. If this is you, or if someone you know is new to the work from home life with the kids, check out these useful tips to keep them busy while you work.
As people are stuck at home, distancing from loved ones, and longing for what used to be their normal daily activities, people are seeking out positivity in any way possible. Here is a list of ideas to get you moving on your social media strategy so that your audience is seeing more than just repetitive and gloomy coronavirus related posts everywhere they look.
Since COVID-19 has brought on what’s now globally known as “social distancing,” the rules of etiquette are already shifting to a new norm. Booth etiquette expectations may shift moving forward once trade shows can be back up and running.
As we are all staying home trying to flatten the curve, a lot of people and companies also have to work on their learning curve to get up to par with virtual meetings software. Here are some tips on how you can use video conferencing in your trade show program.
If virtual events are uncharted territory for you, you’re probably in the same boat as a lot of other organizations leaning on this trade show marketing substitution. Here are our top 8 live streaming tips for those who are beginning to lean on virtual events at this time!
Trade shows are a great place for networking and part of that networking may entail finding new recruits for your organization. But it requires different tactics than you’d normally use when interviewing actual applicants behind closed doors at your office. Check out our do’s and don’ts when it comes to finding high-performance prospective employees at trade shows.
Since its incorporation in 1994, Amazon has grown from a small startup to today’s Internet juggernaut. So, what can trade show marketers learn from their success? We’ve picked 4 things that any business (small or large, product- or service-oriented) can emulate from the e-commerce giant.
In a tight labor market, recruiting and retaining great sales consultants can be especially hard to do and even more so in a unique industry such as trade shows that requires specialized knowledge about marketing, design and trade show logistics. Check out this sage advice from some of Skyline’s top hiring owners.