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3 Reasons to Keep Trade Shows a Priority in Your 2021 Marketing Budget

Trade shows are returning! Hopefully that means your business will be returning to them as well. But a common misconception is that because your company “survived” without attending any events over the last year that you will continue to be as successful without this important avenue of marketing. Here are three huge reasons why your business may suffer from cutting trade shows from the budget.

New Technologies Making Trade Show Attendees Feel Safe in 2021

There are plenty of ways for large events to implement stricter health-safety measures, but many of these implementations are not exactly ‘new’ or innovative. However, there are new technologies that are going above and beyond the average safety measures we’ve seen throughout the COVID-19 pandemic. Here are just a few that are making the event world a little more comfortable for attendees.

5 Ways to Cut Trade Show Staff Travel Costs

With staffing expenses hitting around 20% for many exhibitors, it’s important to pay close attention to costs when sending your staff to a live, in-person trade show. Rather than cutting costs in your booth that could hinder the appearance or experience in your exhibit, consider these tips to save you money when sending your trade show staff to your next event.

Innovative Cleaning Strategies for Your Business to Consider

With the need for cleanliness at an all-time high, many companies are doing their part in helping facilities clean confidently. This gives businesses and their customers peace of mind that proper steps are being taken to promote cleanliness and overall safety. Here are a couple of cleaning solutions that your business can look into when preparing for keeping your staff and customers safe now and in the future.

3 Things Trade Show Marketers Are Losing Out on When Unable to Exhibit

It’s unfortunate that businesses are experiencing big losses from the pause in trade shows and inability to market face-to-face due to COVID-19. As we in the trade show industry know, in-person marketing can’t be replaced. Here’s a few reasons why exhibit marketers in particular are looking forward to the return of trade shows as soon as possible.

Companies Show the Importance of In-Person Marketing with Cross-Country Meetings

Companies have been struggling to figure out how to make virtual exhibits a successful replacement of real, in-person trade shows. The hard truth is that these companies likely won’t find a parallel solution because in-person marketing is irreplaceable. Check out our 3 big reasons why live, in-person experiences are so much more important than digital experiences.

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