While we are all flooded with constant updates about the spread of COVID-19, there is new data that reveals that in-person events are actually extremely safe, and it could be enough to help keep trade shows moving forward and on track. Learn how safety measures are allowing companies to continue with their trade show marketing activities at events.
Category: Resources and News
Just when we were all feeling like we may be “in the clear” with the majority of planned in-person trade shows taking place successfully, a handful of shows have been canceled or rescheduled again. If you are seeing some of your shows cancel, reschedule (or reschedule again), here are 5 checklist items to make sure you stay on track with your trade show marketing strategy during this strange time.
The past year and a half have certainly been a whirlwind for any industry that relies on being able to have face-to-face interactions. While we understand we certainly aren’t “in the clear” yet, we are choosing to stay positive and focus on all of the good that has happened for the trade show industry this summer! Here is a recap of a few success stories from trade shows and events that took place in June and July 2021.
High hopes are here for the entertainment and media industries. Trade shows are springing back into action to help these businesses thrive. It’s a great thing to see, not just in this industry, but many others as we continue to open back up and get back to face-to-face business. The draw for creating superior audio and visual experiences, as well as compelling content, has never been greater. Learn why.
As of June 1st, Las Vegas has returned to pre-pandemic guidelines and trade shows and events are back. And if you are planning to travel to Sin City later this year (to exhibit at a show, attend a show, or for some personal time off), we have 5 great activities you might enjoy. Remember, what happens in Vegas… stays in Vegas!
Through virtual exhibiting, small businesses have been able to reach consumers across the country (and even across the world) that they may have never had the chance to at an in-person trade show. Now, a new tool may help improve cross-culture communication and boost the potential to bring together rooms of people who otherwise would have had a difficult time sharing ideas.
Las Vegas is the most well-known city for hosting some of the largest and most popular trade shows and events in the country, and it’s starting to get ready to roar once again. Hosting some of the top-rated trade shows as well as bringing in millions of attendees, there is no doubt that it will be ready for a rapid comeback in 2021 into 2022.
The buzz is that in-person trade shows and events will be back very soon. People are trying to make sense of the role of face-to-face marketing and the risks of getting back into it. In this post we answer some of the top questions that we have been asked by various customers in the past few months in all of the industries that we serve.
Trade shows are returning! Hopefully that means your business will be returning to them as well. But a common misconception is that because your company “survived” without attending any events over the last year that you will continue to be as successful without this important avenue of marketing. Here are three huge reasons why your business may suffer from cutting trade shows from the budget.
There are plenty of ways for large events to implement stricter health-safety measures, but many of these implementations are not exactly ‘new’ or innovative. However, there are new technologies that are going above and beyond the average safety measures we’ve seen throughout the COVID-19 pandemic. Here are just a few that are making the event world a little more comfortable for attendees.
With staffing expenses hitting around 20% for many exhibitors, it’s important to pay close attention to costs when sending your staff to a live, in-person trade show. Rather than cutting costs in your booth that could hinder the appearance or experience in your exhibit, consider these tips to save you money when sending your trade show staff to your next event.
Wouldn’t it be nice if we could all still find some common ground and be on the same page when it comes time for different parts of the country to return to event networking? Thanks to Meetings Mean Business, the understanding of what’s going on around us to make events continue safely is becoming more of a reality.
With 63 years of shaping the future of avionics under their belt, the AEA International Convention & Trade Show was forced to postpone and eventually cancel their 2020 event. But the show was not over! See what AEA did to reroute and gear its efforts towards a safe show later in the year.
2020 is finally over (hooray)! So, we now have a bit of time to re-visit what worked and maybe catch up on some of our learning. To help you do just that, click here for a summary of our most popular webinars and blog posts from last year. Spoiler alert: most of them have to do with the COVID-19 coronavirus.
While most trade shows are turning to a virtual platform for the time being as they delay rescheduling their in-person events, HIMSS Global Health Conference & Exhibition has a rescheduled date set. See what they are doing to prepare for their live show and what the venue is doing to keep attendees safe.