Trade shows are returning! Hopefully that means your business will be returning to them as well. But a common misconception is that because your company “survived” without attending any events over the last year that you will continue to be as successful without this important avenue of marketing. Here are three huge reasons why your business may suffer from cutting trade shows from the budget.
Category: Resources and News
There are plenty of ways for large events to implement stricter health-safety measures, but many of these implementations are not exactly ‘new’ or innovative. However, there are new technologies that are going above and beyond the average safety measures we’ve seen throughout the COVID-19 pandemic. Here are just a few that are making the event world a little more comfortable for attendees.
With staffing expenses hitting around 20% for many exhibitors, it’s important to pay close attention to costs when sending your staff to a live, in-person trade show. Rather than cutting costs in your booth that could hinder the appearance or experience in your exhibit, consider these tips to save you money when sending your trade show staff to your next event.
Wouldn’t it be nice if we could all still find some common ground and be on the same page when it comes time for different parts of the country to return to event networking? Thanks to Meetings Mean Business, the understanding of what’s going on around us to make events continue safely is becoming more of a reality.
With 63 years of shaping the future of avionics under their belt, the AEA International Convention & Trade Show was forced to postpone and eventually cancel their 2020 event. But the show was not over! See what AEA did to reroute and gear its efforts towards a safe show later in the year.
2020 is finally over (hooray)! So, we now have a bit of time to re-visit what worked and maybe catch up on some of our learning. To help you do just that, click here for a summary of our most popular webinars and blog posts from last year. Spoiler alert: most of them have to do with the COVID-19 coronavirus.
While most trade shows are turning to a virtual platform for the time being as they delay rescheduling their in-person events, HIMSS Global Health Conference & Exhibition has a rescheduled date set. See what they are doing to prepare for their live show and what the venue is doing to keep attendees safe.
Although 2020 hasn’t been the year to come together or unite through in-person events, it makes us all more hopeful for 2021. Canceled shows have given organizers time to ponder and refocus on the experiences that they’re able to create for attendees and exhibitors. Read how the NAB Show is doing just that.
With canceled trade shows come lost opportunities. For many businesses, trade shows are one of their main sources of revenue. Here are a few ways for you to redirect your marketing endeavors to ensure that your marketing dollars are able to bridge this gap until trade shows are back in action.
With the need for cleanliness at an all-time high, many companies are doing their part in helping facilities clean confidently. This gives businesses and their customers peace of mind that proper steps are being taken to promote cleanliness and overall safety. Here are a couple of cleaning solutions that your business can look into when preparing for keeping your staff and customers safe now and in the future.
It’s unfortunate that businesses are experiencing big losses from the pause in trade shows and inability to market face-to-face due to COVID-19. As we in the trade show industry know, in-person marketing can’t be replaced. Here’s a few reasons why exhibit marketers in particular are looking forward to the return of trade shows as soon as possible.
The Together Again Expo was recently held in Orlando, Florida. This event gave those in the exhibitions industry an opportunity to reunite and explore new possibilities for the future of exhibiting. Two representatives from Skyline Exhibits attended and gave us their feedback on their experience.
Companies have been struggling to figure out how to make virtual exhibits a successful replacement of real, in-person trade shows. The hard truth is that these companies likely won’t find a parallel solution because in-person marketing is irreplaceable. Check out our 3 big reasons why live, in-person experiences are so much more important than digital experiences.
Networking events can be traced back in time to when humans first learned the mutual benefit of trade. And while we attend different types of events in today’s modern world, the remnants of the past can still be recognized today. Here is a brief history of trade shows.
As venues look at their options to slowly re-open and increase their capacity limits, there are multiple technological innovations being put in place around the world to help get the gears turning. Check out this post on the technology you might see as event centers begin to re-open their doors.