With canceled trade shows come lost opportunities. For many businesses, trade shows are one of their main sources of revenue. Here are a few ways for you to redirect your marketing endeavors to ensure that your marketing dollars are able to bridge this gap until trade shows are back in action.
Category: Resources and News
With the need for cleanliness at an all-time high, many companies are doing their part in helping facilities clean confidently. This gives businesses and their customers peace of mind that proper steps are being taken to promote cleanliness and overall safety. Here are a couple of cleaning solutions that your business can look into when preparing for keeping your staff and customers safe now and in the future.
It’s unfortunate that businesses are experiencing big losses from the pause in trade shows and inability to market face-to-face due to COVID-19. As we in the trade show industry know, in-person marketing can’t be replaced. Here’s a few reasons why exhibit marketers in particular are looking forward to the return of trade shows as soon as possible.
The Together Again Expo was recently held in Orlando, Florida. This event gave those in the exhibitions industry an opportunity to reunite and explore new possibilities for the future of exhibiting. Two representatives from Skyline Exhibits attended and gave us their feedback on their experience.
Companies have been struggling to figure out how to make virtual exhibits a successful replacement of real, in-person trade shows. The hard truth is that these companies likely won’t find a parallel solution because in-person marketing is irreplaceable. Check out our 3 big reasons why live, in-person experiences are so much more important than digital experiences.
Networking events can be traced back in time to when humans first learned the mutual benefit of trade. And while we attend different types of events in today’s modern world, the remnants of the past can still be recognized today. Here is a brief history of trade shows.
As venues look at their options to slowly re-open and increase their capacity limits, there are multiple technological innovations being put in place around the world to help get the gears turning. Check out this post on the technology you might see as event centers begin to re-open their doors.
With nearly every state currently in some stage of phased reopening, employers are now faced with designing and implementing a Return To Office (RTO) Plan in tandem with finding their footing in a market strikingly different than that of just a couple of months ago. Check out these steps to consider at your office.
As business returns to normal, it still may take some time before people feel comfortable traveling again. However, it’s important for travelers to know that convention centers, hotels, and airlines are taking great strides to make traveling a clean and safe experience.
As many businesses are forced to close their doors temporarily, they are keeping their employees hard at work from home with their children. If this is you, or if someone you know is new to the work from home life with the kids, check out these useful tips to keep them busy while you work.
The COVID-19 coronavirus has currently postponed or canceled many trade shows. But as it has proven in the past, the size of this industry alone will provide momentum to reopen for business. Here is how, along with some other good reasons trade shows and events will return sooner rather than later.
As people are stuck at home, distancing from loved ones, and longing for what used to be their normal daily activities, people are seeking out positivity in any way possible. Here is a list of ideas to get you moving on your social media strategy so that your audience is seeing more than just repetitive and gloomy coronavirus related posts everywhere they look.
Since COVID-19 has brought on what’s now globally known as “social distancing,” the rules of etiquette are already shifting to a new norm. Booth etiquette expectations may shift moving forward once trade shows can be back up and running.
As we are all staying home trying to flatten the curve, a lot of people and companies also have to work on their learning curve to get up to par with virtual meetings software. Here are some tips on how you can use video conferencing in your trade show program.