Here are 18 rules about trade shows that are not written down in the show book, yet are just as essential to your trade show success.
Category: Trade Show Exhibiting
A veteran exhibitor shares her 16 tips for getting the most out of your trade shows, revolving around planning, executing, measuring and following up.
Avoid the blame game when freight is damaged or lost. See when and how to photograph your exhibit so you’re covered with freight carriers and show decorators.
Any Reality TV producers listening? There’s few things as action-packed as trade show managers struggling with last-minute surprises. Let the competition begin!
Change in inevitable, it’s how you react to change, especially in this economy, that will dictate how you either survive or thrive.