Global Exhibitions Day (GED) is right around the corner! This year’s event marks 7 years of GED and will be held on June 1. GED is an exciting industry event that promotes the irreplaceable value of in-person, physical exhibitions and face-to-face business events. Read on to learn more about the worldwide conference and prepare for the big day.
Category: Trade Show Exhibiting
If you work in the trade show or event marketing industry, you need to put EXHIBITORLIVE on your calendar! Hosted by EXHIBITOR Magazine, EXHIBITORLIVE is easily one of the world’s most comprehensive educational events for those in the exhibiting field. Read on for some reasons why you may want to consider attending!
The Global Pet Expo, one of the pet industry’s largest events, recently took place in Orlando. This trade show provides an incredible opportunity for pet product manufacturers and retailers, as well as other pet professionals like veterinarians, to learn and network. Check out our quick summary and highlights.
These days, the average consumer places more value on experiences than they do on products. The customer experience (or CX) matters more than ever before, and businesses that make it a priority can increase revenue by 4-8% more than others in their fields. The tradeshow and exhibiting industry is no exception to this rule.
The exhibition and tradeshow industry has changed quite a bit over the last few years. The Center for Exhibition Industry Research (or CEIR) has recently shared 5 predictions for the B2B exhibitions and events industry in 2022 and beyond. We’ve summarized her observations and predictions below to help you prepare for the new year.
Two big trade shows made a joint comeback in February, much to the delight of home decor and renovation enthusiasts everywhere. The Kitchen & Bath Industry Show (KBIS) and the International Builders Show (IBS) were co-hosted in Orlando. Check out some highlights from these events, as well as some insight into what organizers did to make them safe and successful.
The end of 2021 is quickly approaching, and that means it’s time to start looking back, evaluating your exhibiting performance, and figuring out what you can do better in 2022. If you’re not sure where to begin when it comes to evaluating exhibiting performance, a great tool to consider is surveys for booth visitors and event attendees.
When designing an exhibit, there are many possibilities and directions to take. A nicely designed exhibit should spark interest in attendees, but a well-thought-out exhibit will keep that attention. It’s extremely important that your design incites interest from the right attendees! Here are a few tips on how to keep that attention once it’s captured at your next trade show.
Just when we were all feeling like we may be “in the clear” with the majority of planned in-person trade shows taking place successfully, a handful of shows have been canceled or rescheduled again. If you are seeing some of your shows cancel, reschedule (or reschedule again), here are 5 checklist items to make sure you stay on track with your trade show marketing strategy during this strange time.
Although many trade shows have been able to return in 2021, there is still an apparent road ahead to get back to normal in-person attendance. However, it’s important for exhibitors and trade show hosts to emphasize the unmatched experience that attendees will have when they attend in person to help get those numbers back up. Learn why.
There are ways that your trade show program can go above and beyond the standard expectations of a typical exhibitor to make your company’s exhibit the one that everyone is talking about before the show even starts. Here are 3 ways to be extremely appealing to trade show guests that will assist in filling your booth with attendees.
With more live events restarting later this year, there will be new requirements for those in attendance. Here are some things to look out for at your upcoming event to make sure you’re up to date on new policies, procedures, and changes. Every show will be a little different post-covid, so do your research to make sure you are good to go when showtime rolls around.
With lead generation being a top priority for trade show marketers, that makes lead follow-ups equally as important. However, without a solid follow-up system in place, a lead that took so much effort to obtain becomes nearly pointless. Whether your method simply needs more structure, or if you need to start following up altogether, we have 3 tips on creating a follow-up plan that provides greater results.
Trade shows are returning! Hopefully that means your business will be returning to them as well. But a common misconception is that because your company “survived” without attending any events over the last year that you will continue to be as successful without this important avenue of marketing. Here are three huge reasons why your business may suffer from cutting trade shows from the budget.
2020 is finally over (hooray)! So, we now have a bit of time to re-visit what worked and maybe catch up on some of our learning. To help you do just that, click here for a summary of our most popular webinars and blog posts from last year. Spoiler alert: most of them have to do with the COVID-19 coronavirus.