Trade shows are returning! Hopefully that means your business will be returning to them as well. But a common misconception is that because your company “survived” without attending any events over the last year that you will continue to be as successful without this important avenue of marketing. Here are three huge reasons why your business may suffer from cutting trade shows from the budget.
Category: Trade Show Exhibiting
2020 is finally over (hooray)! So, we now have a bit of time to re-visit what worked and maybe catch up on some of our learning. To help you do just that, click here for a summary of our most popular webinars and blog posts from last year. Spoiler alert: most of them have to do with the COVID-19 coronavirus.
As we head back into live events, we’ll see many changes in how each one is fulfilled. One very important aspect for exhibitors to prepare for is how attendees feel about stepping back into public spaces, specifically large events like trade shows. Read why it’s important to start contemplating hybrid events.
After having to cancel their 2020 trade show, the International Housewares Association took certain measures to ensure a safe and productive return for their 2021 event. See what steps they are taking for a successful show during the COVID-19 pandemic.
With canceled trade shows come lost opportunities. For many businesses, trade shows are one of their main sources of revenue. Here are a few ways for you to redirect your marketing endeavors to ensure that your marketing dollars are able to bridge this gap until trade shows are back in action.
While it’s a fact that business relationships, experiences and interactions cannot be duplicated on a digital level, we as a networking industry have begun filling this face-to-face void with virtual trade shows and events. And even though the advantages don’t always equate to or outweigh the benefits of in-person trade shows, they’re worth addressing.
You may be apprehensive about moving your canceled trade show to the virtual space, but if you want to succeed and break through the current economy, you’ll need to get out of your comfort zone. While there’s no replacement for face-to-face trade shows, virtual events can be beneficial in a number of ways. Check out these reasons why.
People may question whether or not trade shows will ever regain enough traction to return to where they were before the start of the Coronavirus pandemic. However, there are still many reasons for people to attend live, in-person trade shows and events in the near future. Learn why on our latest blog post.
If trade show marketing plays a key role in your business’s success, then it’s important that your target audience is attending your trade shows. But if a portion of your audience doesn’t attend events, here are some tips on how you can let them know the benefits.
The COVID-19 coronavirus has currently postponed or canceled many trade shows. But as it has proven in the past, the size of this industry alone will provide momentum to reopen for business. Here is how, along with some other good reasons trade shows and events will return sooner rather than later.
Are you getting ready to attend a trade show (or several shows) later this year? If so, there’s a lot of great technology out there these days that can help you maximize your experience and gather as many leads as possible. Read on to learn about some of the best trade show lead capture approaches you can take while attending events in 2020.
Planning for your next trade show can be hectic. And sometimes, mistakes can be made when you are trying to juggle several tasks all at once. With that in mind, check out our list of the top mistakes exhibitors make and do your best to avoid them.