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Are You Prepared for New Policies at Your Next Trade Show?

With more live events restarting later this year, there will be new requirements for those in attendance. Here are some things to look out for at your upcoming event to make sure you’re up to date on new policies, procedures, and changes. Every show will be a little different post-covid, so do your research to make sure you are good to go when showtime rolls around.

3 Tips for an Effective Trade Show Follow-Up Plan

With lead generation being a top priority for trade show marketers, that makes lead follow-ups equally as important. However, without a solid follow-up system in place, a lead that took so much effort to obtain becomes nearly pointless. Whether your method simply needs more structure, or if you need to start following up altogether, we have 3 tips on creating a follow-up plan that provides greater results.

3 Reasons to Keep Trade Shows a Priority in Your 2021 Marketing Budget

Trade shows are returning! Hopefully that means your business will be returning to them as well. But a common misconception is that because your company “survived” without attending any events over the last year that you will continue to be as successful without this important avenue of marketing. Here are three huge reasons why your business may suffer from cutting trade shows from the budget.

Breaking Down the Benefits of In-Person vs Virtual Trade Show Reach

While it’s a fact that business relationships, experiences and interactions cannot be duplicated on a digital level, we as a networking industry have begun filling this face-to-face void with virtual trade shows and events. And even though the advantages don’t always equate to or outweigh the benefits of in-person trade shows, they’re worth addressing.

Trade Shows: What’s Next?

The COVID-19 coronavirus has currently postponed or canceled many trade shows. But as it has proven in the past, the size of this industry alone will provide momentum to reopen for business. Here is how, along with some other good reasons trade shows and events will return sooner rather than later.

Best Ways to Collect Lead Information at Trade Show Booths in 2020

Are you getting ready to attend a trade show (or several shows) later this year? If so, there’s a lot of great technology out there these days that can help you maximize your experience and gather as many leads as possible. Read on to learn about some of the best trade show lead capture approaches you can take while attending events in 2020.

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