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Global Exhibitions Day is June 1st

Global Exhibitions Day (GED) is right around the corner! This year’s event marks 7 years of GED and will be held on June 1. GED is an exciting industry event that promotes the irreplaceable value of in-person, physical exhibitions and face-to-face business events. Read on to learn more about the worldwide conference and prepare for the big day.

The Experience Economy: The Importance of CX in Today’s Business World

These days, the average consumer places more value on experiences than they do on products. The customer experience (or CX) matters more than ever before, and businesses that make it a priority can increase revenue by 4-8% more than others in their fields. The tradeshow and exhibiting industry is no exception to this rule.

Design and Construction Week: Show Recaps & Highlights

Two big trade shows made a joint comeback in February, much to the delight of home decor and renovation enthusiasts everywhere. The Kitchen & Bath Industry Show (KBIS) and the International Builders Show (IBS) were co-hosted in Orlando. Check out some highlights from these events, as well as some insight into what organizers did to make them safe and successful.

How to Use Surveys to Measure Your Exhibiting Performance in 2022

The end of 2021 is quickly approaching, and that means it’s time to start looking back, evaluating your exhibiting performance, and figuring out what you can do better in 2022. If you’re not sure where to begin when it comes to evaluating exhibiting performance, a great tool to consider is surveys for booth visitors and event attendees.

Is Your Exhibit Resonating with Prospects?

When designing an exhibit, there are many possibilities and directions to take. A nicely designed exhibit should spark interest in attendees, but a well-thought-out exhibit will keep that attention. It’s extremely important that your design incites interest from the right attendees! Here are a few tips on how to keep that attention once it’s captured at your next trade show.

5 Ways You Can Improve Your Trade Show Program Now

Just when we were all feeling like we may be “in the clear” with the majority of planned in-person trade shows taking place successfully, a handful of shows have been canceled or rescheduled again. If you are seeing some of your shows cancel, reschedule (or reschedule again), here are 5 checklist items to make sure you stay on track with your trade show marketing strategy during this strange time.

The Importance of Encouraging In-Person Attendance at Trade Shows

Although many trade shows have been able to return in 2021, there is still an apparent road ahead to get back to normal in-person attendance. However, it’s important for exhibitors and trade show hosts to emphasize the unmatched experience that attendees will have when they attend in person to help get those numbers back up. Learn why.

Are You Prepared for New Policies at Your Next Trade Show?

With more live events restarting later this year, there will be new requirements for those in attendance. Here are some things to look out for at your upcoming event to make sure you’re up to date on new policies, procedures, and changes. Every show will be a little different post-covid, so do your research to make sure you are good to go when showtime rolls around.

3 Tips for an Effective Trade Show Follow-Up Plan

With lead generation being a top priority for trade show marketers, that makes lead follow-ups equally as important. However, without a solid follow-up system in place, a lead that took so much effort to obtain becomes nearly pointless. Whether your method simply needs more structure, or if you need to start following up altogether, we have 3 tips on creating a follow-up plan that provides greater results.

3 Reasons to Keep Trade Shows a Priority in Your 2021 Marketing Budget

Trade shows are returning! Hopefully that means your business will be returning to them as well. But a common misconception is that because your company “survived” without attending any events over the last year that you will continue to be as successful without this important avenue of marketing. Here are three huge reasons why your business may suffer from cutting trade shows from the budget.

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