Although many trade shows have been able to return in 2021, there is still an apparent road ahead to get back to normal in-person attendance. However, it’s important for exhibitors and trade show hosts to emphasize the unmatched experience that attendees will have when they attend in person to help get those numbers back up. Learn why.
Category: Planning and Logistics
There are ways that your trade show program can go above and beyond the standard expectations of a typical exhibitor to make your company’s exhibit the one that everyone is talking about before the show even starts. Here are 3 ways to be extremely appealing to trade show guests that will assist in filling your booth with attendees.
High hopes are here for the entertainment and media industries. Trade shows are springing back into action to help these businesses thrive. It’s a great thing to see, not just in this industry, but many others as we continue to open back up and get back to face-to-face business. The draw for creating superior audio and visual experiences, as well as compelling content, has never been greater. Learn why.
If you are on the fence about committing to purchasing a trade show exhibit for your business, exhibit rental may be the solution for your company. It doesn’t always make sense for a business to purchase and own an exhibit. We’ve highlighted several different situations where renting could be the better solution for your company at your next in-person trade show or event.
Video is now at the forefront of social sharing, networking, and business marketing. It’s driving immense growth on nearly every social platform. It’s also important to incorporate video in your trade show exhibit marketing. Here’s how you can build video into your trade show marketing plan and stay up to date with the latest consumer preferences.
There are many factors that go into a successful trade show marketing program. And while both your booth itself and your booth staff are extremely important… what’s a great booth, a great staff, and a great product or service without a great spot on the show floor? Here are a few tips to help you pick the best booth space for your business and a location on the show floor that works to your advantage.
In-person trade shows are making a rapid comeback, which is great news for all of us event marketers! However, much like with a lot of other industries, we can expect some changes the past year brought upon us to affect the traditional way we do things. That’s why developing an effective hybrid event strategy can lead to a more motivated buyer. Check out our 10 questions to ask to learn how.
It’s important to be up-to-date on proper food service techniques, especially when you’re giving away snacks as a form of a freebie at your trade shows or events. If your business is not in the foodservice industry but you’re giving away snacks in your booth, you might not be quite as aware as those who are in the industry. However, there are specific things to remember to make your food freebies effective giveaways.
In-person marketing can be extremely effective when a well-thought sales plan is put in place. However, focusing on the human aspect during trade shows is where some exhibitors fall short – don’t let that be you! Before speaking successfully to a group of qualified buyers, it is important to know a few things about them first. Here is a list of must-knows about trade show attendees that will keep your trade show staff on their toes and your marketing plan set on a track toward success.
With more live events restarting later this year, there will be new requirements for those in attendance. Here are some things to look out for at your upcoming event to make sure you’re up to date on new policies, procedures, and changes. Every show will be a little different post-covid, so do your research to make sure you are good to go when showtime rolls around.
If you have not yet noticed, leads are becoming harder to obtain with the ever-growing amount of competition in each industry and the amount of marketing avenues companies now have at their fingertips to try and reach their prospects. Here is how you can use SEO to drive lead generation and boost your trade show marketing efforts.
With lead generation being a top priority for trade show marketers, that makes lead follow-ups equally as important. However, without a solid follow-up system in place, a lead that took so much effort to obtain becomes nearly pointless. Whether your method simply needs more structure, or if you need to start following up altogether, we have 3 tips on creating a follow-up plan that provides greater results.
Has your company been exhibiting at the same trade shows for the past 10+ years simply because that’s how it’s always been? Or is your business dealing with budget cuts, including trying to cut back on trade shows this year? Or are you considering adding a new trade show to your list because it is close by? If you said yes to any of these questions, check out our tips on show selection.
Exhibit companies will certainly be working hard to satisfy all requests and orders as efficiently as possible. Unfortunately, supply chain delays and daily lead time fluctuation are new challenges we must all consider due to the pandemic. This means that if you are thinking of exhibiting in the Fall, it is important to begin the planning process sooner than later.
Trade shows are returning! Hopefully that means your business will be returning to them as well. But a common misconception is that because your company “survived” without attending any events over the last year that you will continue to be as successful without this important avenue of marketing. Here are three huge reasons why your business may suffer from cutting trade shows from the budget.