These days, the average consumer places more value on experiences than they do on products. The customer experience (or CX) matters more than ever before, and businesses that make it a priority can increase revenue by 4-8% more than others in their fields. The tradeshow and exhibiting industry is no exception to this rule.
Category: Marketing Strategy
You’ve finished designing and building your next trade show exhibit and now it’s time to start promoting your booth. The first step to an effective promotional campaign is getting some high-quality, professional pictures. Here are our tips for choosing the right booth photographer for your next event.
Preparing for a big trade show or event can be intimidating, especially if you’ve never attended one before. Don’t let your anxiety stop you from being proactive and planning ahead, though. Here are some helpful examples that explain how you can create a strong and effective exhibiting timeline and get ready for your company’s next trade show or event.
The exhibition and tradeshow industry has changed quite a bit over the last few years. The Center for Exhibition Industry Research (or CEIR) has recently shared 5 predictions for the B2B exhibitions and events industry in 2022 and beyond. We’ve summarized her observations and predictions below to help you prepare for the new year.
2021 was definitely the year for restarting live, in-person trade shows and events despite the continuing COVID-19 pandemic. For a quick recap and review of the year, we offer our most read and shared blog posts of 2021, as well as our top live educational webcasts. Skyline thanks all of our loyal customers for your business and we look forward to working with you in 2022.
Are you looking to maximize your presence and connect with as many attendees as possible at your next event? Trade show sponsorship is one of the most effective strategies for exhibitors like you to achieve your goals. Some people brush sponsorships off as too expensive, but there are ways that you can save money and enjoy the benefits they have to offer. Read on to learn everything you need to know.
The status of trade shows is still a bit haphazard as in-person event marketing is still coming out of hibernation, but the most common theme we are seeing is a hybrid option. Consider these tips if your business is currently transitioning your online/hybrid exhibit presence back to a predominately in-person exhibit attendance.
Buyer personas are becoming more and more of a necessity when it comes to marketing. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better. Check out our tips on creating a trade show attendee persona that will help your company attract the right buyers.
In-person trade shows are making a rapid comeback, which is great news for all of us event marketers! However, much like with a lot of other industries, we can expect some changes the past year brought upon us to affect the traditional way we do things. That’s why developing an effective hybrid event strategy can lead to a more motivated buyer. Check out our 10 questions to ask to learn how.
Exhibit companies will certainly be working hard to satisfy all requests and orders as efficiently as possible. Unfortunately, supply chain delays and daily lead time fluctuation are new challenges we must all consider due to the pandemic. This means that if you are thinking of exhibiting in the Fall, it is important to begin the planning process sooner than later.
Virtual events have taken off recently, but they simply don’t replace the power of face-to-face marketing. Currently, there are many businesses that don’t feel comfortable sending their staff off to trade shows quite yet, and on the other hand, there are businesses that are giving their employees permission to travel with safety and precaution. A hybrid event combines both the in-person and virtual setting of your trade show or event.
2020 was a year that none of us could have expected. Although the coronavirus pandemics’ impact on the event industry was not something that we had control over, it’s still our job to do what we can to pick up the pieces and help move forward. Here are a few quick tips for how you can start working on building and nurturing relationships for your business.
With canceled trade shows come lost opportunities. For many businesses, trade shows are one of their main sources of revenue. Here are a few ways for you to redirect your marketing endeavors to ensure that your marketing dollars are able to bridge this gap until trade shows are back in action.
Have you had your business’s social media content planned out for months, making COVID-19 feel like a wrecking ball into your online marketing strategy? Here you’ll find a handful of social media strategies to keep you moving forward.