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Happy New Year! A Look Back at Skyline’s Top Posts of 2021

2021 was definitely the year for restarting live, in-person trade shows and events despite the continuing COVID-19 pandemic. For a quick recap and review of the year, we offer our most read and shared blog posts of 2021, as well as our top live educational webcasts. Skyline thanks all of our loyal customers for your business and we look forward to working with you in 2022.

The Power of Sponsorships: Tips to Increase Your Presence at Trade Shows

Are you looking to maximize your presence and connect with as many attendees as possible at your next event? Trade show sponsorship is one of the most effective strategies for exhibitors like you to achieve your goals. Some people brush sponsorships off as too expensive, but there are ways that you can save money and enjoy the benefits they have to offer. Read on to learn everything you need to know.

Enhance Attendee Experiences Through Buyer Personas

Buyer personas are becoming more and more of a necessity when it comes to marketing. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better. Check out our tips on creating a trade show attendee persona that will help your company attract the right buyers.

10 Tips for Developing Effective Hybrid Event Strategy

In-person trade shows are making a rapid comeback, which is great news for all of us event marketers! However, much like with a lot of other industries, we can expect some changes the past year brought upon us to affect the traditional way we do things. That’s why developing an effective hybrid event strategy can lead to a more motivated buyer. Check out our 10 questions to ask to learn how.

New Obstacles Make Planning Ahead Vital for Your Next Trade Show

Exhibit companies will certainly be working hard to satisfy all requests and orders as efficiently as possible. Unfortunately, supply chain delays and daily lead time fluctuation are new challenges we must all consider due to the pandemic. This means that if you are thinking of exhibiting in the Fall, it is important to begin the planning process sooner than later.

Why Hybrid Events Will Boost Your Trade Show Efforts in 2021

Virtual events have taken off recently, but they simply don’t replace the power of face-to-face marketing. Currently, there are many businesses that don’t feel comfortable sending their staff off to trade shows quite yet, and on the other hand, there are businesses that are giving their employees permission to travel with safety and precaution. A hybrid event combines both the in-person and virtual setting of your trade show or event.

2020 Proved That Relationships Should Be Your Business’s 2021 Priority

2020 was a year that none of us could have expected. Although the coronavirus pandemics’ impact on the event industry was not something that we had control over, it’s still our job to do what we can to pick up the pieces and help move forward. Here are a few quick tips for how you can start working on building and nurturing relationships for your business.

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