Find out what engagement tactics attendees respond to on the show floor in this summary of the CEIR Attendee Floor Engagement Study. Identify what you could engagement tactics you could add to your trade show exhibit at your next show.
Are you considering exhibiting at or attending the National Business Aviation Association Show (NBAA BACE 2017) in October? Get an inside look at what to expect from the exhibitors, attendees, and hospitality trends.
Your brand is your calling card. Develop an easily recognizable brand to establish a lasting relationship with your customers at the trade show or event. Learn how to discover your brand with a few key questions.
Don’t discount the benefits of social media to promote your trade show or event. Still unsure if social media is right for you? Learn why a digital presence before, during and after the show is necessary.
Before you hand out that stress ball at your next trade show, think about what type of giveaway would resonate with your target market, and is compatible with your brand image. Keep in mind that sometimes the best giveaway is not a giveaway at all.
Engaging in Cause Marketing benefits your company, and the non-profit you partner with. Incorporating cause marketing into your marketing strategy pays off in big ways when done right.
The videos you show on the monitor in your trade show booth can entice, educate and entertain attendees. How can you use those videos beyond the trade show?
Improve your trade show marketing by incorporating a hashtag into your social posts. Learn how here.
Use your banner stands for much more than messaging on the trade show floor. Learn how to create a branded environment with your banner stands between trade shows.
What is Digital Marketing, why is it important, and how can I learn more about it to incorporate it into my trade shows and events?
Today’s trade show manager is still responsible for event logistics, but strategies are rapidly evolving to keep up with diverse client preferences and tech trends.
More and more exhibitors are seeing the value in serving their attendees food and beverages at trade shows and events. When determining your menu, there are 7 types of food we recommend you avoid.
As a marketer, you know it’s important to meet your customers where they are; these days, that’s online! Use these online marketing tips for a successful event.
South by Southwest (SXSW) has wrapped and has given Marketers plenty of inspiration for their own trade show and event marketing ideas.
If you show up at a marketing event or trade show and no one visits your booth, you probably won’t consider it a success. It’s not enough to just “show up,” you need to promote early and often.