In the age of constant visual stimulation, social media and short attention spans, we as trade show and event marketers must plan more if we intend to attract new prospects to our booth of event. Check out our checklist of ideas to consider when preparing to draw visitors to your booth.
Need advice on how to pick a promotion or a theme to use for a trade show or event? Here are 12 quick steps to help you pick the right promotion to grow your leads, sales or improve your overall marketing results.
Effective social media marketing means taking the proper steps before, during, and after the show. To ensure you cross everything off your social to-do list, refer to our helpful checklist.
How many t-shirts, mobile device chargers, water bottles, etc. have you received at trade shows? How many of them actually changed your view of the company that produced them? Today, more and more brands are ditching the plastic trinkets in favor of less tangible, more experiential premiums.
If you have been slow to embrace any form of video marketing—or if you have yet to experiment with anything but native, pre-recorded videos—consider the following tips for joining the world of live streaming.
Bonnaroo, which has a reputation as THE place to see emerging and established pioneers in music, comedy and cinema has also made it the go-to destination for companies looking to build brand affinity, especially among millennial audiences. So, when planning your next live event, consider these experiential marketing take-aways from festival organizers and exhibitors.
Event managers often feel they should offer giveaways in their booth, but are at a loss as to what will draw people in. However, while giveaways were a good draw in the past, many of today’s show attendees are not interested in them. So how can you attract visitors these days?
Experiential marketing allows your customers to have an emotional investment in your products or services, literally letting them help shape your brand’s evolution. But if it creates such memorable experiences, why aren’t more trade show marketers using it?
Get awesome company swag ideas and learn how to tailor your swag to your company’s specific marketing goals at PROMOrx
Effective social media marketing means taking the proper steps before, during, and after your next trade show. To ensure you cross everything off your social to-do list, refer to the following checklist.
Are you using the 5 senses to give a truly unique experience to your prospects at your trade show or event? Learn how to make the most of each of the 5 senses to “wow” the crowd.
Earn the attention of every eye on the trade show floor by implementing these elements into your exhibit design.
Trade shows and events are not immune to Murphy’s Law! Even when you plan far ahead, you can’t plan for the things you don’t expect. Here are helpful tips to cover the unexpected for your next event or trade show.
Don’t be caught off-guard by these unspoken rules of trade shows and events. Make the most of your face to face opportunity by knowing these seemingly hidden rules.
Find out what engagement tactics attendees respond to on the show floor in this summary of the CEIR Attendee Floor Engagement Study. Identify what you could engagement tactics you could add to your trade show exhibit at your next show.