19 Signs You’re Addicted To Trade Shows
Do you love trade shows? Really, really love trade shows? Then perhaps you’ll see a bit of yourself in these 19 signs that you’re addicted to trade shows.
Category: Marketing and Promotions
Accuracy Before Momentum — Plan Your Trade Shows Before They Run You Over
Accuracy before momentum means planning your trade show marketing, especially staffers and giveaways, before you get so caught up in them that you can’t adjust.
Lady Gaga Announces Partnership In Polaroid’s CES 2010 Trade Show Booth
Polaroid announces a new partnership with Lady Gaga in their their CES 2010 booth. More than a celebrity appearance, Lady Gaga is now Polaroid’s Creative Director.
Planting Sales Seeds
Marketers, here are 5 lessons from farmers that can teach you how to plant and harvest “sales seeds” that will sprout and grow your business.
6 Things You Can Test To Improve Your Trade Show Marketing
Marketers that are used to testing their internet and direct marketing can also experiment with these 6 parts of their trade show marketing for greater results.
Can Google Improve Your Trade Show Exhibit Graphics?
Many trade show marketers are also involved in Internet Search Engine Optimization, or SEO. Well, here’s a chance to apply some of that knowledge where you least expect it — on your trade show graphics. One of the many free tools that Google provides search marketers is Google Insights for Search. Google Insight lets you … Continued
Tie One On
The phrase “Tie one on” gets a new meaning, as Mike Mraz uses it as a shortcut to a focused marketing strategy for trade show marketers in the Web 2.0 world.
10 More Things I Wish I Knew Before I Started Exhibiting At Trade Shows
Because of the strong reaction to my first 10 things, I dug a little deeper and came up with 10 more I wished I knew before I started exhibiting at trade shows.
10 Foot Trade Show Displays: Which Kind Is Best For You?
Choosing between portable trade show displays or modular exhibits? Get the right display for you by balancing your needs for portability and marketing impact.
Tend To Your Flock At Trade Shows
Here’s a good analogy for client retention: Be a good shepherd by tending to your flock.
Trade Shows Are Great For Public Relations, Too
Trade shows let you meet face-to-face with many people in a short time. Similarly, trade shows are great for public relations, as you can also meet face to face with lots of industry press.
10 Things I Wish I Knew Before I Started In Marketing
Here are 10 lessons learned over 20 years of marketing, from knowing your customers, who does marketing, making measurable marketing, career paths, and more.
Forget the Pub Crawl – Consider the Booth Crawl
For the second year in a row, the Telco TV Show gets creative with a Booth Crawl to get attendees to visit exhibitors during show hours.
Turn Trade Show Attendees Into Booth Visitors With Better Promotions
During the economic downturn when there are fewer attendees at some shows, Pre-Show Promotions can help you turn more of the show’s visitors into attendees in your booth. This post shares 29 tips from Skyline Trade Show Tips readers on how they boosted their results with Pre-Show Promotions.