Simply handing out tangible giveaways such as water bottles, key chains and branded bags at your event may become obsolete, especially with the possibility of multiple people touching these items and spreading germs. While getting your branding out there is always beneficial for your business, consider these new ideas for your next giveaway.
Category: Marketing and Promotions
Have you been working hard to promote your exhibit presence at an upcoming trade show to bring in new prospects and hopefully turn leads into buyers? There are plenty of ways that you can help attract the right attendees and convince them to come your way on the show floor. Here is a list of standout strategies that can create a powerful pre-show marketing plan.
Video is now at the forefront of social sharing, networking, and business marketing. It’s driving immense growth on nearly every social platform. It’s also important to incorporate video in your trade show exhibit marketing. Here’s how you can build video into your trade show marketing plan and stay up to date with the latest consumer preferences.
Increasingly more and more businesses are now smart to stay away from “gimmicky” style giveaways that often end up in the trash in favor of items that are eco-friendly and can have a positive impact on the environment. With that in mind, here’s a run-down of our current favorite eco-friendly giveaway ideas.
Have you had your business’s social media content planned out for months, making COVID-19 feel like a wrecking ball into your online marketing strategy? Here you’ll find a handful of social media strategies to keep you moving forward.
Has a canceled or postponed trade show made you feel stuck and wondering when you’ll be able to pick up where you left off? Having a contingency plan can help keep you on track toward your trade show marketing goals, rather than letting your efforts fall stagnant.
Are your company’s exhibits temporarily on the shelf? Well you now have a great window of opportunity to do the research, analysis, brainstorming, and implementation that will improve your trade show results and ROI for years to come. Check out these tips on how to do it.
Augmented reality and virtual reality technologies have stepped off the shelf – almost literally – and into our eyes and brains. These fun and interactive tools are helping businesses create bigger impacts on potential customers as well, especially at trade shows and product launches. Read on to learn more!
As we wrap up the year, sometimes, we have a bit of time to re-visit what worked and maybe catch up on some of our learning. To help you do just that here is a summary our most popular webinars and blog posts for this year.
Every search done on the web falls into one of three categories: navigational, informational and transactional. So what are the difference between the three? Understanding these three different types of user intents is critical for choosing keywords for SEO and online advertising. Check out our tips to help you find your target audience.
One troublesome thing about Instagram is the limited opportunity to link to your website, unless you have over 10,000 followers (and the perks that come with that). So how do you reach this magic number of followers? Consider the following tips.
The task of overlaying interactive content on top of videos and/or images has been relegated to costly custom coding and development solutions… until now. Learn how you can quickly and easily add touchable points throughout a video or image with Skyline 360.
Since you need to “spend money to make money,” you want to be careful never to cut marketing efforts in a way that will hamper your business’ ability to grow. But if your promotional expenses have never been clearly tied to strategic goals, then it’s time to reexamine where and how you’re spending your marketing and advertising dollars. Check out our tips on how you can do this effectively.
How can you prove that there is value in all the money spent during a trade show and how does that stack up to e-mail, content and pay per click marketing? We answer this important question in this blog post and give you some important considerations when calculating the value of your trade show or event.
There is a vast chasm between a successful YouTube channel and a boring one with slow-paced promotional videos that social media users either can’t find or won’t watch. To ensure that your audience finds and enjoys your video content, consider the following steps when planning, creating, optimizing and promoting your video content.