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Don’t Forget About These Trade Show Attendee Traits

In-person marketing can be extremely effective when a well-thought sales plan is put in place. However, focusing on the human aspect during trade shows is where some exhibitors fall short – don’t let that be you! Before speaking successfully to a group of qualified buyers, it is important to know a few things about them first. Here is a list of must-knows about trade show attendees that will keep your trade show staff on their toes and your marketing plan set on a track toward success.

3 Tips for an Effective Trade Show Follow-Up Plan

With lead generation being a top priority for trade show marketers, that makes lead follow-ups equally as important. However, without a solid follow-up system in place, a lead that took so much effort to obtain becomes nearly pointless. Whether your method simply needs more structure, or if you need to start following up altogether, we have 3 tips on creating a follow-up plan that provides greater results.

Best Ways to Collect Lead Information at Trade Show Booths in 2020

Are you getting ready to attend a trade show (or several shows) later this year? If so, there’s a lot of great technology out there these days that can help you maximize your experience and gather as many leads as possible. Read on to learn about some of the best trade show lead capture approaches you can take while attending events in 2020.

Effective Trade Show Lead Management

You put a lot of planning and expense into your trade show presence, so it’s vital to make sure that your event leads are properly captured and nurtured. Effective lead management involves a combination of technology and process management — all to ensure that the right data is collected, all leads are effectively scored and routed and that a follow-up plan is used to guide your prospects through each step of the customer journey.

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