With so much potential to interact with and win over buyers, the value of a trade show is quite powerful if a business has a strong plan for lead generation and well thought out follow-ups. For a few breakthrough tips on following up with your leads, we cover the benefits that come from lead generation through virtual trade shows.
Are you getting ready to attend a trade show (or several shows) later this year? If so, there’s a lot of great technology out there these days that can help you maximize your experience and gather as many leads as possible. Read on to learn about some of the best trade show lead capture approaches you can take while attending events in 2020.
How can you prove that there is value in all the money spent during a trade show and how does that stack up to e-mail, content and pay per click marketing? We answer this important question in this blog post and give you some important considerations when calculating the value of your trade show or event.
You put a lot of planning and expense into your trade show presence, so it’s vital to make sure that your event leads are properly captured and nurtured. Effective lead management involves a combination of technology and process management — all to ensure that the right data is collected, all leads are effectively scored and routed and that a follow-up plan is used to guide your prospects through each step of the customer journey.
LinkedIn is a valuable tool for B2B marketing, but only if you use it to its fullest potential. In this article, we explore three broad ways of using LinkedIn for trade show prospecting.
There are a thousand ways to draw people into your booth; games, giveaways, handing out candy and playing a cool video to name a few. The problems arise when booth staffers don’t know how to capitalize on a busy booth. Check out these tips on how to take advantage of your booth promotions.
Lead generation is the #1 goal for 85-90% of trade show exhibitors. But if your booth staff is doing no more than scanning badges or gathering business cards, they’re mostly just generating cold prospects. To ensure you’re providing valuable, actionable leads to the sales team, follow these tips.
Much of today’s trade show marketing focuses on lead generation. But large sales to strategic B2B accounts typically aren’t decided by a single lead – they are more often determined by a larger buying team, and each member of that team has unique needs that need to be addressed. This has given rise to what’s called “account based marketing” (or ABM). But what does it mean? Find out here!
Don’t make your follow-up sales efforts overwhelming. Ensure that your trade show lead generation efforts help you identify true sales leads with these six lead management steps.
Every trade show program needs a solid, measurable action plan. If you can demonstrate past positive ROI or estimate future revenue opportunities, you will have more success justifying your trade show expenses.
Studies show that we have 7 seconds to capture someone’s attention. That means your trade show booth must be designed to cut through the distraction.
Enhance your results with exhibit marketing by incorporating experiences for your attendees that will encourage interaction and better retention.
Attract the right kinds of prospects to your trade show exhibit, your sales team will thank you for qualified, ready to learn more contacts to reach out to post trade show.
Today’s trade show manager is still responsible for event logistics, but strategies are rapidly evolving to keep up with diverse client preferences and tech trends.
New to the trade show and events world? I’ve put together definitions of common terms related to the events and trade show industry so that when your boss asks, you’re prepared to talk shop.