What steps can you take as an Exhibit Manager to help your staffers succeed? Having a compelling offer and promoting your presence is essential, but having staffers who can engage show attendees well enough so they can attract, qualify and inform your visitor is paramount. Check out these helpful tips.
Trade shows are too expensive to do without having a consistent flow of traffic in your booth. Here are 4 reasons your booth traffic is too small – reasons you can fix to turn that trickle of booth traffic into a flood.
Within a few days of returning from a trade show, it’s important to get together with your team to review the event’s successes and failures. To ensure you capture this feedback in a way that can guide next year’s exhibit, we’d like to offer up the following list of staff questions.
As marketers, we often face similar struggles when it comes to organizing and implementing successful trade shows. One of those pain points is booth staffing! Check out our 3 top recommendations you should follow in order to successfully staff your next trade show.
Planning your company’s trade show for the first time can be overwhelming, but successful planning and execution can yield rewarding results. It may be helpful to remember the 4 E’s as you embark on your first trade show planning and execution.
What creates a successful booth stand? Is it the tables, backdrops, booth, theme, or merchandise? No way! It’s all about the performance of the booth staffers’. These tips will transform your mediocre booth into a noticeable, thriving, interactive booth stand!
We all know that talking on your cell phone and eating in the booth are among the worst things you can do at trade show. But how many of us have witnessed, or been guilty of, less obvious breaches of exhibition etiquette? If you think your booth manners are perfect, ask yourself whether you or your staff have ever committed one of the following “Trade Show Don’ts.”
You want people to stop by your trade show booth. When they do, are you equipped with the tools of interaction? Learn how a 9-year medical study can help you understand your customer’s point of view better.
There is a perception by some Event Managers that the best booth staffer is always the outgoing sales person who is outspoken and fun. But there are other personality types that can be just as important to round out your perfect team.
Pack Expo is the largest packaging event in North America. This trade show will host over 30,000 attendees and gives exhibitors plenty of chances to showcase their brand. We provide helpful tips for how to prepare.
Are you using the 5 senses to give a truly unique experience to your prospects at your trade show or event? Learn how to make the most of each of the 5 senses to “wow” the crowd.
It’s not enough to just stand in your trade show booth. You’ve got to engage the attendees & understand their needs. Learn the best engagement strategies for a successful show.
Planning for an International trade show presence? Use this checklist to prepare your company, exhibit, and yourself for the trip.
Your trade show booth staffers can act as brand ambassadors for your company at your next show. Learn how to train them in the art of hospitality.
You can still gather quality leads and gain connections with a less than ideal exhibit location. Use all elements of your exhibit to stand out from the crowd.