About 85% of trade shows have pivoted to virtual. The rest have been cancelled or re-scheduled. Just because the show has become an online event, doesn’t mean that it will be well attended or effective. So, what does this mean for you, the exhibitor?
Category: Planning and Logistics
With canceled trade shows come lost opportunities. For many businesses, trade shows are one of their main sources of revenue. Here are a few ways for you to redirect your marketing endeavors to ensure that your marketing dollars are able to bridge this gap until trade shows are back in action.
With so much potential to interact with and win over buyers, the value of a trade show is quite powerful if a business has a strong plan for lead generation and well thought out follow-ups. For a few breakthrough tips on following up with your leads, we cover the benefits that come from lead generation through virtual trade shows.
While it’s a fact that business relationships, experiences and interactions cannot be duplicated on a digital level, we as a networking industry have begun filling this face-to-face void with virtual trade shows and events. And even though the advantages don’t always equate to or outweigh the benefits of in-person trade shows, they’re worth addressing.
With the need for cleanliness at an all-time high, many companies are doing their part in helping facilities clean confidently. This gives businesses and their customers peace of mind that proper steps are being taken to promote cleanliness and overall safety. Here are a couple of cleaning solutions that your business can look into when preparing for keeping your staff and customers safe now and in the future.
You may be apprehensive about moving your canceled trade show to the virtual space, but if you want to succeed and break through the current economy, you’ll need to get out of your comfort zone. While there’s no replacement for face-to-face trade shows, virtual events can be beneficial in a number of ways. Check out these reasons why.
Increasingly more and more businesses are now smart to stay away from “gimmicky” style giveaways that often end up in the trash in favor of items that are eco-friendly and can have a positive impact on the environment. With that in mind, here’s a run-down of our current favorite eco-friendly giveaway ideas.
People may question whether or not trade shows will ever regain enough traction to return to where they were before the start of the Coronavirus pandemic. However, there are still many reasons for people to attend live, in-person trade shows and events in the near future. Learn why on our latest blog post.
COVID-19 has brought on many new obstacles for large event holders and group gatherings. It’s so important to make the most of your space on the show floor, and with a two-level exhibit, you’ll definitely be doing that by shifting upward while keeping your booth guests’ safety in mind.
Have you had your business’s social media content planned out for months, making COVID-19 feel like a wrecking ball into your online marketing strategy? Here you’ll find a handful of social media strategies to keep you moving forward.
If trade show marketing plays a key role in your business’s success, then it’s important that your target audience is attending your trade shows. But if a portion of your audience doesn’t attend events, here are some tips on how you can let them know the benefits.
The COVID-19 coronavirus has currently postponed or canceled many trade shows. But as it has proven in the past, the size of this industry alone will provide momentum to reopen for business. Here is how, along with some other good reasons trade shows and events will return sooner rather than later.
Has a canceled or postponed trade show made you feel stuck and wondering when you’ll be able to pick up where you left off? Having a contingency plan can help keep you on track toward your trade show marketing goals, rather than letting your efforts fall stagnant.
Since COVID-19 has brought on what’s now globally known as “social distancing,” the rules of etiquette are already shifting to a new norm. Booth etiquette expectations may shift moving forward once trade shows can be back up and running.