In-person trade shows are making a rapid comeback, which is great news for all of us event marketers! However, much like with a lot of other industries, we can expect some changes the past year brought upon us to affect the traditional way we do things. That’s why developing an effective hybrid event strategy can lead to a more motivated buyer. Check out our 10 questions to ask to learn how.
Category: Planning and Logistics
It’s important to be up-to-date on proper food service techniques, especially when you’re giving away snacks as a form of a freebie at your trade shows or events. If your business is not in the foodservice industry but you’re giving away snacks in your booth, you might not be quite as aware as those who are in the industry. However, there are specific things to remember to make your food freebies effective giveaways.
In-person marketing can be extremely effective when a well-thought sales plan is put in place. However, focusing on the human aspect during trade shows is where some exhibitors fall short – don’t let that be you! Before speaking successfully to a group of qualified buyers, it is important to know a few things about them first. Here is a list of must-knows about trade show attendees that will keep your trade show staff on their toes and your marketing plan set on a track toward success.
With more live events restarting later this year, there will be new requirements for those in attendance. Here are some things to look out for at your upcoming event to make sure you’re up to date on new policies, procedures, and changes. Every show will be a little different post-covid, so do your research to make sure you are good to go when showtime rolls around.
If you have not yet noticed, leads are becoming harder to obtain with the ever-growing amount of competition in each industry and the amount of marketing avenues companies now have at their fingertips to try and reach their prospects. Here is how you can use SEO to drive lead generation and boost your trade show marketing efforts.
With lead generation being a top priority for trade show marketers, that makes lead follow-ups equally as important. However, without a solid follow-up system in place, a lead that took so much effort to obtain becomes nearly pointless. Whether your method simply needs more structure, or if you need to start following up altogether, we have 3 tips on creating a follow-up plan that provides greater results.
Has your company been exhibiting at the same trade shows for the past 10+ years simply because that’s how it’s always been? Or is your business dealing with budget cuts, including trying to cut back on trade shows this year? Or are you considering adding a new trade show to your list because it is close by? If you said yes to any of these questions, check out our tips on show selection.
Exhibit companies will certainly be working hard to satisfy all requests and orders as efficiently as possible. Unfortunately, supply chain delays and daily lead time fluctuation are new challenges we must all consider due to the pandemic. This means that if you are thinking of exhibiting in the Fall, it is important to begin the planning process sooner than later.
Trade shows are returning! Hopefully that means your business will be returning to them as well. But a common misconception is that because your company “survived” without attending any events over the last year that you will continue to be as successful without this important avenue of marketing. Here are three huge reasons why your business may suffer from cutting trade shows from the budget.
Virtual events have taken off recently, but they simply don’t replace the power of face-to-face marketing. Currently, there are many businesses that don’t feel comfortable sending their staff off to trade shows quite yet, and on the other hand, there are businesses that are giving their employees permission to travel with safety and precaution. A hybrid event combines both the in-person and virtual setting of your trade show or event.
Now that the world is starting to get more of a grip on COVID-19 and trade shows will soon be able to resume, the next steps will include plenty of reevaluating, including floor space in their booth. It’s extremely important to create exhibit floor plans that are spacious and open, easy to navigate, and that look appealing and inviting.
2020 was a year that none of us could have expected. Although the coronavirus pandemics’ impact on the event industry was not something that we had control over, it’s still our job to do what we can to pick up the pieces and help move forward. Here are a few quick tips for how you can start working on building and nurturing relationships for your business.
With 63 years of shaping the future of avionics under their belt, the AEA International Convention & Trade Show was forced to postpone and eventually cancel their 2020 event. But the show was not over! See what AEA did to reroute and gear its efforts towards a safe show later in the year.
2020 is finally over (hooray)! So, we now have a bit of time to re-visit what worked and maybe catch up on some of our learning. To help you do just that, click here for a summary of our most popular webinars and blog posts from last year. Spoiler alert: most of them have to do with the COVID-19 coronavirus.
As we head back into live events, we’ll see many changes in how each one is fulfilled. One very important aspect for exhibitors to prepare for is how attendees feel about stepping back into public spaces, specifically large events like trade shows. Read why it’s important to start contemplating hybrid events.