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Enhance Attendee Experiences Through Buyer Personas

Buyer personas are becoming more and more of a necessity when it comes to marketing. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better. Check out our tips on creating a trade show attendee persona that will help your company attract the right buyers.

Effective Trade Show Lead Management

You put a lot of planning and expense into your trade show presence, so it’s vital to make sure that your event leads are properly captured and nurtured. Effective lead management involves a combination of technology and process management — all to ensure that the right data is collected, all leads are effectively scored and routed and that a follow-up plan is used to guide your prospects through each step of the customer journey.

Five Lead Capture Apps for Trade Shows

Mobile apps are rapidly replacing rented badge scanners as the preferred means of capturing leads on the trade show floor. These apps put customer data instantly in your hands, rather than having to wait to have information routed to you days later. We’ve cherry-picked some apps that are especially useful to event staff that integrate with at least one of the popular CRMs, and to those that are available for both iOS and Android devices.

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