Taking the Lead: Follow-Up Matters
Nearly three-quarters of trade show exhibitors say they participate to generate leads. If this is the case for you, remember that the journey doesn’t stop at lead generation. To see a good return on your trade show investment, you need to follow up and connect with the leads you generated during the event — and connect fast! We collected 7 trade show follow-up tips that will help you increase conversions and see great results.