Find out what engagement tactics attendees respond to on the show floor in this summary of the CEIR Attendee Floor Engagement Study. Identify what you could engagement tactics you could add to your trade show exhibit at your next show.
Your brand is your calling card. Develop an easily recognizable brand to establish a lasting relationship with your customers at the trade show or event. Learn how to discover your brand with a few key questions.
Studies show that we have 7 seconds to capture someone’s attention. That means your trade show booth must be designed to cut through the distraction.
A trade show booth is a chance to create an environment for your attendees. That’s why we set out to create a relaxing, Zen garden experience for our booth for the attendees of ExhibitorLive. Learn more about our theme decision and design process in our newest post.
Learn the most common mistakes trade show exhibitors make in these 8 key areas. These tips will not only teach you what to avoid but how to be successful!
Even if your trade show or buying fair is not Olympic sized there are many things in common with large-scale events like the Olympics. What can we learn from Rio 2016?
Answer these questions to pinpoint your trade show strategy.
What is the goal or strategy for events and experiential marketing in 2016? I took a look at one of the world’s most comprehensive annual research studies to find out. Use this information to justify your trade show presence.
There is much more involved in going to a trade show than selecting your space and having your exhibit built. It will take an extra effort to plan and coordinate all elements of your show, but not planning ahead will cost you more.
You have a vision for how you would like your exhibit to look, and the exhibit designers have the training and experience to optimize that vision, and if given the right amount of information in an RFP, the designers can “Wow” your attendees with something you may not have imagined.
In the world of Trade Show marketing “disruption” can and should take many forms. How can you work to disrupt the status quo of Trade Shows?
A live speaker can draw many attendees to your trade show booth, but there are three important factors to consider before booking your speaker.
Every exhibitor wants to know how they can make the most of their trade show display and exhibiting experience. Read here for some general, yet helpful advice.
Using the right graphics on your trade show exhibit is crucial, and should be determined by your target audience. Read here for advice on where to start.
What better time than now to make sure all of your upcoming events are prepared? See this brief timeline to help you get started because it’s never too early.