8 Biggest Mistakes Exhibitors Make in Each Key Trade Show Area
Learn the most common mistakes trade show exhibitors make in these 8 key areas. These tips will not only teach you what to avoid but how to be successful!
Category: Setting Objectives
Event Planning Lessons From The 2016 Olympics
Even if your trade show or buying fair is not Olympic sized there are many things in common with large-scale events like the Olympics. What can we learn from Rio 2016?
Questions to Pinpoint Your Trade Show Strategy
Answer these questions to pinpoint your trade show strategy.
Event & Experiential Marketing Trends
What is the goal or strategy for events and experiential marketing in 2016? I took a look at one of the world’s most comprehensive annual research studies to find out. Use this information to justify your trade show presence.
The Key to a Successful Trade Show: Planning, Planning, Planning!
There is much more involved in going to a trade show than selecting your space and having your exhibit built. It will take an extra effort to plan and coordinate all elements of your show, but not planning ahead will cost you more.
What to Include in a Request for Proposal for a Trade Show Booth Design
You have a vision for how you would like your exhibit to look, and the exhibit designers have the training and experience to optimize that vision, and if given the right amount of information in an RFP, the designers can “Wow” your attendees with something you may not have imagined.
Disruptive Marketing
In the world of Trade Show marketing “disruption” can and should take many forms. How can you work to disrupt the status quo of Trade Shows?
3 Things to Consider Before Hosting a Live Speaker in Your Trade Show Booth
A live speaker can draw many attendees to your trade show booth, but there are three important factors to consider before booking your speaker.
How to Make the Most of Your Exhibiting Experience
Every exhibitor wants to know how they can make the most of their trade show display and exhibiting experience. Read here for some general, yet helpful advice.
Where to Start When Creating Custom Trade Show Graphics
Using the right graphics on your trade show exhibit is crucial, and should be determined by your target audience. Read here for advice on where to start.
Don’t Wait! Start Planning Your Events and Timeline Now
What better time than now to make sure all of your upcoming events are prepared? See this brief timeline to help you get started because it’s never too early.
6 Tips for Trade Show and Exhibit Planning in the New Year
Another year of trade shows is here! But how do you begin planning for all of them? How do you even know which ones to exhibit at? Here are 6 tips to help.
3 Simple Stages to Trade Show Success
To ensure that you get the best possible ROI and show success, make sure that you plan in advance, prepare well, and follow up promptly. Read here to learn more.
3 Proven Methods to Draw Attendees to Your Trade Show Display
When exhibiting at trade shows, one of the most important objectives of exhibitors is to create an unforgettable impression. How? Check this out for some ideas.
10 Things You Need to Do for a Highly Successful Trade Show
When creating your trade show plan, it’s important to consider several critical factors that will help you yield the best ROI possible. Check this out.