In the trade show business, it’s all about measuring ROI, which is critical to any program. But what about your Pre-ROI?
Category: Proving Trade Show and Event Value
What is the goal or strategy for events and experiential marketing in 2016? I took a look at one of the world’s most comprehensive annual research studies to find out. Use this information to justify your trade show presence.
More and more exhibitors are seeing the value in serving their attendees food and beverages at trade shows and events. When determining your menu, there are 7 types of food we recommend you avoid.
With every relationship, work or personal, there are four basic phases that we go through in order to move along a path, whether linear or non-linear. The one thing that many businesses ignore is the single most powerful tool in their tool chest, the customer advocacy of the current and happy customers.
Measurement in all marketing programs is expected, especially in trade shows and events. But why should exhibitors measure? And how? Learn this and more here.
Successful trade show exhibiting isn’t something that just happens. Exhibitors must develop a process in order to succeed. Read here for 8 ideas to help.