According to nearly one-third of marketers, event marketing — including trade shows — is the most effective marketing tool at their disposal. Are you on the fence about trade show exhibiting? If so, consider all the benefits outlined.
When planning and deciding which events to attend, do you consider the return on investment? Calculating the ROI for trade shows and events is one of the most important steps to take when determining whether you should continue attending an event or if you and your team should go elsewhere. If you’re unsure, check out these helpful tips.
Although many trade shows have been able to return in 2021, there is still an apparent road ahead to get back to normal in-person attendance. However, it’s important for exhibitors and trade show hosts to emphasize the unmatched experience that attendees will have when they attend in person to help get those numbers back up. Learn why.
People may question whether or not trade shows will ever regain enough traction to return to where they were before the start of the Coronavirus pandemic. However, there are still many reasons for people to attend live, in-person trade shows and events in the near future. Learn why on our latest blog post.
No matter what your company’s financial situation is, a tight budget is something we all must adapt to at one time or another. Check out our tips on how to trim your trade show budget and still achieve your objectives.
In case you haven’t noticed it, the Immersive Experience is already a thing at trade shows. Although a great lead generation tool, these free experiences don’t always translate into a sale. Here are some suggestions for making a VR or AR station in your exhibit a cost effective one.
Do you think your business’ trade show strategy is in need of an overhaul? Oftentimes, the greatest challenge to a new approach is convincing leadership to abandon their old way of doing things. If you feel like your exhibit efforts need rethinking, the following steps may help you win your management’s approval.
We all have pressing deadlines & projects that need to get done, with a trade show presence as no exception. Here’s how we dedicated our team efforts to achieve success, and hopefully you can use these tips to tackle your next show.
You’ve got to be able to prove an ROI (Return on Investment) of your next trade show or event in order to continue attending the show. Here are 4 helpful tools to use to measure the effectiveness of your next trade show or event.
Tracking the ROI of your trade show or event can be tricky. That’s why we’ve developed our trade show ROI calculator & a comparison tool to compare the ROI of multiple shows. Download today!
Trade shows and events are not immune to Murphy’s Law! Even when you plan far ahead, you can’t plan for the things you don’t expect. Here are helpful tips to cover the unexpected for your next event or trade show.
Find out what engagement tactics attendees respond to on the show floor in this summary of the CEIR Attendee Floor Engagement Study. Identify what you could engagement tactics you could add to your trade show exhibit at your next show.
Heading to your first trade show as a start-up company? We have helpful tips to keep in mind before you hit the show floor to make the most of the show.
You can still gather quality leads and gain connections with a less than ideal exhibit location. Use all elements of your exhibit to stand out from the crowd.
Digital is everywhere, so it is no surprise that almost every trade show exhibit has some sort of digital content. Have you considered the positives and negatives of incorporating technology into your trade show exhibit?