Every trade show program needs a solid, measurable action plan. If you can demonstrate past positive ROI or estimate future revenue opportunities, you will have more success justifying your trade show expenses.
Category: Budgeting and Measurement
Pack Expo is the largest packaging event in North America. This trade show will host over 30,000 attendees and gives exhibitors plenty of chances to showcase their brand. We provide helpful tips for how to prepare.
We all have pressing deadlines & projects that need to get done, with a trade show presence as no exception. Here’s how we dedicated our team efforts to achieve success, and hopefully you can use these tips to tackle your next show.
You’ve got to be able to prove an ROI (Return on Investment) of your next trade show or event in order to continue attending the show. Here are 4 helpful tools to use to measure the effectiveness of your next trade show or event.
Tracking the ROI of your trade show or event can be tricky. That’s why we’ve developed our trade show ROI calculator & a comparison tool to compare the ROI of multiple shows. Download today!
Trade shows and events are not immune to Murphy’s Law! Even when you plan far ahead, you can’t plan for the things you don’t expect. Here are helpful tips to cover the unexpected for your next event or trade show.
Find out what engagement tactics attendees respond to on the show floor in this summary of the CEIR Attendee Floor Engagement Study. Identify what you could engagement tactics you could add to your trade show exhibit at your next show.
Your brand is your calling card. Develop an easily recognizable brand to establish a lasting relationship with your customers at the trade show or event. Learn how to discover your brand with a few key questions.
A trade show booth is a chance to create an environment for your attendees. That’s why we set out to create a relaxing, Zen garden experience for our booth for the attendees of ExhibitorLive. Learn more about our theme decision and design process in our newest post.
Digital is everywhere, so it is no surprise that almost every trade show exhibit has some sort of digital content. Have you considered the positives and negatives of incorporating technology into your trade show exhibit?