15 Reasons To Buy A New Trade Show Display
Is your current trade show display too small, too old, too heavy, or just too dull? Here are 15 reasons to start shopping for a new trade show exhibit.
Category: Budgeting and Measurement
6 Steps To Restarting Your Trade Show Program
Eager to get back into trade shows now that the economy — and show attendees — are coming back? Consider these 6 points rather than just dusting off your 2008 plan.
What Does Tradeshow Week Closing Mean For Trade Shows?
Reed Business Information-US closed their iconic industry publication Tradeshow Week and its website. Surprise: It’s not a bad sign for trade shows, but a good one.
Face-To-Face Marketing: Why It Matters Now More Than Ever!
Face-to-Face Marketing has become the #1 Business-to-Business Marketing medium, because people buy from people they like and trust.
Ready To Say “No” To A Free Booth Staffer?
While a booth staffer who lives in the same city as the trade show saves on travel costs, they end up costing you a lot more if they do a poor job staffing.
10 Main Players In The Trade Show Ecosystem
The trade show world is a large and complex ecosystem, with 10 main players involved in every show. Get the complete picture about the world you work in.
6 Things You Can Test To Improve Your Trade Show Marketing
Marketers that are used to testing their internet and direct marketing can also experiment with these 6 parts of their trade show marketing for greater results.
Tie One On
The phrase “Tie one on” gets a new meaning, as Mike Mraz uses it as a shortcut to a focused marketing strategy for trade show marketers in the Web 2.0 world.
22 Reasons To Exhibit At Trade Shows
While trade shows are not easy, they are worth doing. Without succumbing to the temptation of a Google search, I came up with these 22 reasons to exhibit.
Trade Shows Are Great For Public Relations, Too
Trade shows let you meet face-to-face with many people in a short time. Similarly, trade shows are great for public relations, as you can also meet face to face with lots of industry press.
Comfort Marketing
Rapidly changing internet technology has marketers spinning out of control and more than a bit insecure. Marketers can find comfort and real face-to-face interactions with prospects within the physically tangeable trade show environment.
Trade Shows Leads Are A Great Value
CEIR found that the average cost to identify a prospect and close a sale using exhibitions is about 42% less than to get a lead and close a sale when not using exhibitions.
CES Officially North America’s Largest Trade Show
What is the largest trade show in North America? When the final, audited tally came in, the 2009 Consumer Electronics Show actually had 113,085 attendees, more than the previously estimated 110,000 attendees. Held in Las Vegas from January 8 to 11, 2009, CES had 2,700 exhibitors, and even 300 new exhibitors. Read more about it at the … Continued
Don’t Hack the Booth Staff!
Trimming your booth staff may save money, but actually decrease your profits.