Trade show garner about 30% of B2B marketing budgets because they get you in front of key audiences, create memorable impressions, and reveal industry trends.
Category: Budget Management
A veteran exhibitor shares her 16 tips for getting the most out of your trade shows, revolving around planning, executing, measuring and following up.
Get more out of your trade show marketing investment with a complete plan that covers promotions, measurement, lead management, budgeting, exhibit design, and more.
Here are the 9 most-read trade show tips of 2009 from the Skyline Trade Show Tips blog. Glean insights that can help improve your trade show marketing in 2010!
What do you need to succeed at trade shows? If you can check these 16 points off your list, you’re well on your way. You get two items each for setting measurable objectives, budgeting, show selection, exhibit design, promotions, staff training, lead management, and logistics.
To find out what’s really working in exhibiting now, we worked with Tradeshow Week to survey and analyze the best practices of today’s trade show exhibitors. The result? The new 32-page What’s Working in Exhibiting White Paper.