No matter what your company’s financial situation is, a tight budget is something we all must adapt to at one time or another. Check out our tips on how to trim your trade show budget and still achieve your objectives.
Since you need to “spend money to make money,” you want to be careful never to cut marketing efforts in a way that will hamper your business’ ability to grow. But if your promotional expenses have never been clearly tied to strategic goals, then it’s time to reexamine where and how you’re spending your marketing and advertising dollars. Check out our tips on how you can do this effectively.
Do you ever ask yourself “how will attendees remember us?” when planning your next trade show? Check out these tips on giveaways, merchandising, and budgeting that can transform an average booth into an unforgettable booth!
A new industry report reveals that the median booth size will increase by 20% this year. If you’re wondering whether you should also jump on the booth expansion bandwagon, here are six tips to determine whether it’s worth the cost.
By following these 7 steps, it can be easy to justify your exhibit expenses to your key stakeholders.
What do you absolutely need in order to succeed at the trade show? List your non-negotiables and build out your budget from there. We explain in the newest post.
Tracking the ROI of your trade show or event can be tricky. That’s why we’ve developed our trade show ROI calculator & a comparison tool to compare the ROI of multiple shows. Download today!
Why are crates so expensive? We break down the costs related to trade show crates and why it’s worth the money to protect your exhibit investment.
Whether you work at a Canadian company that already exhibits with your trade show booth in the USA or you are thinking of getting into the USA market with your trade show program, here are 5 surprises you need to know.
There’s a lot to consider when planning a custom booth design, and there are also some common mistakes that can cost the people who make them dearly.
We surveyed veteran exhibitors to better understand trade show exhibit rental. Take a look at what we found in our Trade Show Exhibit Rental Infographic.
Expand your trade show presence by using portable trade show exhibits.
Although show labor guidelines vary from state to state and change regularly, a few specifications for setting up your own trade show booth are universal. Here are a few things to consider when you want to set up your own booth.
Building an impressive and effective trade show booth is a big investment, discover rental options before making a final purchase.
A live speaker can draw many attendees to your trade show booth, but there are three important factors to consider before booking your speaker.