Whether you are “livin’ on the edge” or want to “fly away from here,” check out these tips on how the rock group Aerosmith can help you on your way to improving your trade show experience.
No matter what your company’s financial situation is, a tight budget is something we all must adapt to at one time or another. Check out our tips on how to trim your trade show budget and still achieve your objectives.
Since you need to “spend money to make money,” you want to be careful never to cut marketing efforts in a way that will hamper your business’ ability to grow. But if your promotional expenses have never been clearly tied to strategic goals, then it’s time to reexamine where and how you’re spending your marketing and advertising dollars. Check out our tips on how you can do this effectively.
In case you haven’t noticed it, the Immersive Experience is already a thing at trade shows. Although a great lead generation tool, these free experiences don’t always translate into a sale. Here are some suggestions for making a VR or AR station in your exhibit a cost effective one.
Do you ever ask yourself “how will attendees remember us?” when planning your next trade show? Check out these tips on giveaways, merchandising, and budgeting that can transform an average booth into an unforgettable booth!
A new industry report reveals that the median booth size will increase by 20% this year. If you’re wondering whether you should also jump on the booth expansion bandwagon, here are six tips to determine whether it’s worth the cost.
Do you think your business’ trade show strategy is in need of an overhaul? Oftentimes, the greatest challenge to a new approach is convincing leadership to abandon their old way of doing things. If you feel like your exhibit efforts need rethinking, the following steps may help you win your management’s approval.
Ideas and creative thought are what make a business, a family, or the world a better place. See what questions you can ask yourself to make a difference for your clients or your company.
By following these 7 steps, it can be easy to justify your exhibit expenses to your key stakeholders.
Determine these objectives prior to speaking with a trade show exhibit designer. Your budget and planning timeline will thank you for planning ahead.
Whether you’re planning your company’s first exhibit or taking over an exhibit schedule previously handled by another trade show manager, the associated costs can be a little intimidating. If your budget is limited, these seven tips can help you get the most out of your exhibit dollars.
Every trade show program needs a solid, measurable action plan. If you can demonstrate past positive ROI or estimate future revenue opportunities, you will have more success justifying your trade show expenses.
Pack Expo is the largest packaging event in North America. This trade show will host over 30,000 attendees and gives exhibitors plenty of chances to showcase their brand. We provide helpful tips for how to prepare.
We all have pressing deadlines & projects that need to get done, with a trade show presence as no exception. Here’s how we dedicated our team efforts to achieve success, and hopefully you can use these tips to tackle your next show.
What do you absolutely need in order to succeed at the trade show? List your non-negotiables and build out your budget from there. We explain in the newest post.