When planning and deciding which events to attend, do you consider the return on investment? Calculating the ROI for trade shows and events is one of the most important steps to take when determining whether you should continue attending an event or if you and your team should go elsewhere. If you’re unsure, check out these helpful tips.
While trade shows can come with a decently sized price tag, there is the potential for your exhibit marketing program to help pay for itself. No, we are not just referring to making a large sale on the show floor that you wouldn’t have otherwise but by using careful planning techniques. Check out this article to learn how.
Although many trade shows have been able to return in 2021, there is still an apparent road ahead to get back to normal in-person attendance. However, it’s important for exhibitors and trade show hosts to emphasize the unmatched experience that attendees will have when they attend in person to help get those numbers back up. Learn why.
If you are on the fence about committing to purchasing a trade show exhibit for your business, exhibit rental may be the solution for your company. It doesn’t always make sense for a business to purchase and own an exhibit. We’ve highlighted several different situations where renting could be the better solution for your company at your next in-person trade show or event.
Trade shows are coming back full throttle and planning ahead can save your company money. And because the rush is on, you may need to book some services further out in advance than you have before just to make sure they are available to you later this year. Check out these great budget saving tips that you should consider when planning for your events later in the year.
With a pandemic changing the course of the world, naturally, it also re-routed many businesses. Trade shows may be at the top of the list for many dealing with rerouted business plans. Whether it is deciding if trade shows even fit in the budget this year, cutting costs, or modifying marketing, changes are happening. Here are a few planning tips you can use to stretch your budget before jumping to any conclusions!
Has your company been exhibiting at the same trade shows for the past 10+ years simply because that’s how it’s always been? Or is your business dealing with budget cuts, including trying to cut back on trade shows this year? Or are you considering adding a new trade show to your list because it is close by? If you said yes to any of these questions, check out our tips on show selection.
Why buy an exhibit from an experienced and reputable trade show company instead of opting for that tempting, online price that just sounds too good to be true? Simply put, you get what you pay for. Investing in a quality exhibit from a trustworthy trade show display leader is going to actually save you money in the long run.
2020 was a year that none of us could have expected. Although the coronavirus pandemics’ impact on the event industry was not something that we had control over, it’s still our job to do what we can to pick up the pieces and help move forward. Here are a few quick tips for how you can start working on building and nurturing relationships for your business.
People may question whether or not trade shows will ever regain enough traction to return to where they were before the start of the Coronavirus pandemic. However, there are still many reasons for people to attend live, in-person trade shows and events in the near future. Learn why on our latest blog post.
As many businesses are forced to close their doors temporarily, they are keeping their employees hard at work from home with their children. If this is you, or if someone you know is new to the work from home life with the kids, check out these useful tips to keep them busy while you work.
Whether you are “livin’ on the edge” or want to “fly away from here,” check out these tips on how the rock group Aerosmith can help you on your way to improving your trade show experience.
No matter what your company’s financial situation is, a tight budget is something we all must adapt to at one time or another. Check out our tips on how to trim your trade show budget and still achieve your objectives.
Since you need to “spend money to make money,” you want to be careful never to cut marketing efforts in a way that will hamper your business’ ability to grow. But if your promotional expenses have never been clearly tied to strategic goals, then it’s time to reexamine where and how you’re spending your marketing and advertising dollars. Check out our tips on how you can do this effectively.
In case you haven’t noticed it, the Immersive Experience is already a thing at trade shows. Although a great lead generation tool, these free experiences don’t always translate into a sale. Here are some suggestions for making a VR or AR station in your exhibit a cost effective one.