Planning a Private Event
Taking the leap into hosting or organizing a private event for your company? Avoid the headaches and pitfalls with these best practices to help the process run smoother.
Author: Steve Hoffman
Not a Designer? That’s Okay!
Don’t worry about crafting the most intriguing trade show booth design on your own. Expert trade show designers can create a stand out booth for you, no matter the size.
The Beauty of Multiple Personalities
Which personality type is the best for engaging trade show attendees? It depends on your strengths!
The Value of a Trade Show Crate
Why are crates so expensive? We break down the costs related to trade show crates and why it’s worth the money to protect your exhibit investment.
How “Experienced” Are Your Booth Attendees?
Enhance your results with exhibit marketing by incorporating experiences for your attendees that will encourage interaction and better retention.
The Devil is in the Details
Beware of mistakes and mishaps smaller trade show contractors can cost you and your exhibiting experience.
The Hidden Value of Trade Shows is Very Real
Besides gaining a valuable ROI from your trade show exhibiting experience, what else can you and your team bring home from the trade show to enhance your business?
All Insurance Is Expensive Until You Need it!
Be prepared for anything when it comes to exhibiting at a trade show. Steve Hoffman, a 30-year trade show veteran, explains where to look for lesser known issues when it comes to planning for a trade show.
Disruptive Marketing
In the world of Trade Show marketing “disruption” can and should take many forms. How can you work to disrupt the status quo of Trade Shows?
Things Presidential Hopefuls Can Learn From Trade Show Exhibitors & Vice Versa
There are many parallels between exhibiting at a trade show and candidates “exhibiting” themselves for the election. Both take planning, conversation, and more.
Marketing Reminders are Everywhere
As marketers, we try to influence actions, we persuade, we create awareness of real or perceived facts. Even more, we seek to initiate change from the status quo.
Trade Show Lead Follow-Up Matters
For the sake of your business, reputation, clients, and your ROI, choose to follow up with your trade show leads immediately. Let them sit, and it’s too late.
The Big Boss: Friend or Foe Managing Your Company’s Trade Show Program
Senior managers and business owners can enhance their ROI in trade show marketing by adhering to simple etiquette. Read here to see how.
9 Surprise Freight Charges At Trade Shows
Trade show display shipping costs may surprise you, but don’t let it stop you from attending a show. Learn 9 common fees and how to avoid them.
Designing A Presidential Trade Show Display
Trade show booth planning involves many questions and needs group approval to get the right look. Read the challenges a dealer faced with 2 opposing opinions.