Nearly three-quarters of trade show exhibitors say they participate to generate leads. If this is the case for you, remember that the journey doesn’t stop at lead generation. To see a good return on your trade show investment, you need to follow up and connect with the leads you generated during the event — and connect fast! We collected 7 trade show follow-up tips that will help you increase conversions and see great results.
Across the globe, 60 percent of consumers say that sustainability is an important factor in their purchasing decisions. By making your next trade show exhibit more eco-friendly, you won’t only be helping the planet — you’ll be appealing to the majority of consumers who care about protecting the earth! Not sure how to go green with your next exhibit? Outlined below are some helpful tips you can implement today.
According to nearly one-third of marketers, event marketing — including trade shows — is the most effective marketing tool at their disposal. Are you on the fence about trade show exhibiting? If so, consider all the benefits outlined.
From figuring out how to communicate your company’s message effectively to choosing the right seating arrangement, we have lots of tips and tricks to make your first time exhibiting a success. Let’s get started!
It’s time to get back into the swing of in-person trade shows. As you do, consider what your exhibits are going to do to draw in a crowd. National and international travel is increasing rapidly, which means it is more important for marketers and businesses alike to be ready to create in-person experiences that are both impactful and meaningful to all involved. As the exhibition season gets underway, what are you doing to ensure the best possible experience?
After a long break, trade shows are back with a vengeance! Are you getting ready to attend some trade shows this year and make your booth stand out? Read on to learn about the latest exhibiting trends and find out what’s hot in the exhibition industry. You’ll also find some tips to help you incorporate them into your booth or display!
The trade show is over, but the work isn’t. Now, it’s time to get your exhibit properties off the show floor and into your carrier’s truck so you can send them back to storage. But what happens if your carrier never shows up? What if there was a mistake in the UMHA paperwork? In these situations, you might have to deal with the repercussions of forced freight.
What’s the key to an effective social media marketing strategy? Data. Gathering social media data is very easy to do through each platform as well as third-party partners and vendors. But that’s not where the journey ends. Once you have your data, it’s time to translate what it all means. Here are 10 social media listening tips to try today.
Are you currently using PowerPoint in your trade show booth to display videos and other media? Do you feel like you need more of an edge to really capture attendees’ attention and make a good impression? If so, check out these alternatives to PowerPoint. They can help you convey your company’s message more effectively and with a little more flair.
Global Exhibitions Day (GED) is right around the corner! This year’s event marks 7 years of GED and will be held on June 1. GED is an exciting industry event that promotes the irreplaceable value of in-person, physical exhibitions and face-to-face business events. Read on to learn more about the worldwide conference and prepare for the big day.
The National Association of Broadcasters (NAB) Show recently took place in Las Vegas, Nevada from April 23 to 27. The show was a huge hit for members of the broadcasting, radio, and television industries! Here is a summary of the show, complete with some of the event’s top highlights.
Are you planning on setting up an exhibition at trade shows or other events this year? If you want to attract as many visitors as possible to your booth, you need to promote your presence in advance. Of all the ways that you can get people excited about your presence, email marketing is one of the best. Check out these great tips.
EXHIBITOR Magazine recently surveyed about 300 exhibiting companies to find out how companies are rebounding economically since the COVID-19 pandemic, as well as whether they believe that the current upwards trend will stagnate or accelerate. Check out some of the highlights and our summary of the results.
The hot topic around the world right now is the supply chain and all the interruptions that are leading to issues like delayed shipments, slow order fulfillment, and more. Those who work in the supply chain, logistics, and trucking industry recently gathered at the MODEX 2022 Show in Atlanta. Here are some of the highlights from the event.
Are you and your team getting ready to create and purchase some new trade show exhibit hardware? If so, you’re probably also trying to decide what to do with your old booth. Should you discard it in the trash? Sell it on eBay? Recycle it or donate it to charity? Check out our ideas on how to move on from your last exhibit and get ready for new events.