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Taking the Lead: Follow-Up Matters

Nearly three-quarters of trade show exhibitors say they participate to generate leads. If this is the case for you, remember that the journey doesn’t stop at lead generation. To see a good return on your trade show investment, you need to follow up and connect with the leads you generated during the event — and connect fast! We collected 7 trade show follow-up tips that will help you increase conversions and see great results.

Exhibiting Gone Green!

Across the globe, 60 percent of consumers say that sustainability is an important factor in their purchasing decisions. By making your next trade show exhibit more eco-friendly, you won’t only be helping the planet — you’ll be appealing to the majority of consumers who care about protecting the earth! Not sure how to go green with your next exhibit? Outlined below are some helpful tips you can implement today.

Make Your Exhibit a Destination! More Travel and More Attendees in 2022

It’s time to get back into the swing of in-person trade shows. As you do, consider what your exhibits are going to do to draw in a crowd. National and international travel is increasing rapidly, which means it is more important for marketers and businesses alike to be ready to create in-person experiences that are both impactful and meaningful to all involved. As the exhibition season gets underway, what are you doing to ensure the best possible experience?

How to Avoid the Planning Nightmare Known as Forced Freight

The trade show is over, but the work isn’t. Now, it’s time to get your exhibit properties off the show floor and into your carrier’s truck so you can send them back to storage. But what happens if your carrier never shows up? What if there was a mistake in the UMHA paperwork? In these situations, you might have to deal with the repercussions of forced freight.

Global Exhibitions Day is June 1st

Global Exhibitions Day (GED) is right around the corner! This year’s event marks 7 years of GED and will be held on June 1. GED is an exciting industry event that promotes the irreplaceable value of in-person, physical exhibitions and face-to-face business events. Read on to learn more about the worldwide conference and prepare for the big day.

What Should I Do with My Old Booth?

Are you and your team getting ready to create and purchase some new trade show exhibit hardware? If so, you’re probably also trying to decide what to do with your old booth. Should you discard it in the trash? Sell it on eBay? Recycle it or donate it to charity? Check out our ideas on how to move on from your last exhibit and get ready for new events.

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