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NSSF SHOT Show 2022 Recap & Highlights

The 44th Annual NSSF SHOT Show returned in-person on January 18th for the first time since 2020. Held in Las Vegas, it’s the largest event for the sport shooting, hunting and the outdoors industry. Attendees, exhibitors, and show organizers were excited to be back face-to-face at one of the more interactive trade shows on the schedule. Check out these highlights.

5 Ways You Can Improve Your Trade Show Program Now

Just when we were all feeling like we may be “in the clear” with the majority of planned in-person trade shows taking place successfully, a handful of shows have been canceled or rescheduled again. If you are seeing some of your shows cancel, reschedule (or reschedule again), here are 5 checklist items to make sure you stay on track with your trade show marketing strategy during this strange time.

Why Hybrid Events Will Boost Your Trade Show Efforts in 2021

Virtual events have taken off recently, but they simply don’t replace the power of face-to-face marketing. Currently, there are many businesses that don’t feel comfortable sending their staff off to trade shows quite yet, and on the other hand, there are businesses that are giving their employees permission to travel with safety and precaution. A hybrid event combines both the in-person and virtual setting of your trade show or event.

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