Because of the strong reaction to my first 10 things, I dug a little deeper and came up with 10 more I wished I knew before I started exhibiting at trade shows.
Author: Mike Thimmesch
While trade shows are not easy, they are worth doing. Without succumbing to the temptation of a Google search, I came up with these 22 reasons to exhibit.
While on Broadway, Hugh Jackman chastised an audience member for letting their cell phone ring and ring. What would it be like to have that kind of firepower directing your trade show booth staffers?
Here are 10 lessons learned over 20 years of marketing, from knowing your customers, who does marketing, making measurable marketing, career paths, and more.
Brian Sommer shares 5 things trade show booth staffers will have to do to earn his business at the various trade shows he will visit this fall.
Here are 7 reasons, one for every year at Hogwarts, that Harry Potter would make a fine trade show marketer. The two worlds are surprisingly similar. You don’t need to be a Harry Potter fan to understand, but it helps.
Most jobs aren’t posted on a website or put in a classified ad. But you can network to find out about them at trade shows.
CEIR found that the average cost to identify a prospect and close a sale using exhibitions is about 42% less than to get a lead and close a sale when not using exhibitions.