Whether it’s your first trade show ever or your fiftieth, you’re probably wondering what you can do to set your business apart from the competition and attract people to your booth. One of the best things you can do is to purchase a custom trade show display. Learn more about the benefits of investing in custom trade show booth construction.
Many trade shows offer designated lounges that can be used for conducting one-on-one discussions with clients. In this post, we’ll discuss the merits of open, semi-private and exclusive meeting areas, and discuss the pros and cons of each.
The art of business is more than just a transaction between the business and the client. It is relational and it is personal. We recently had the privilege of being inspired by a best-selling sports author and business speaker and wanted to share what we gleaned from his presentation so that you can go into your next trade show or event confident that you are succeeding in the art of business relationships.
Despite all the wonderful elements of our profession, there is one unfortunate aspect to exhibiting that can be hard to ignore: it can often be extremely wasteful. When you’re looking to eliminate waste or reduce the carbon footprint of your exhibit, consider these practical tips.
Whether you want to grab a bite to eat during the convention, or if you’re looking for a place to take a VIP client after the show winds down, the Windy City offers a wealth of restaurants to suit most any taste. Check out our top five list here!
Home of the largest exhibit hall in North America, the Windy City holds a place on the calendars of most national exhibitors. Here is a list of the top 10 upcoming Chicago trade shows.
Just as in a store environment, products merchandised at a trade show need to be displayed to attract attention, draw in traffic and maximize sales. To avoid displays that are either too sparse and boring or overly cluttered and overwhelming, use these guidelines for your next trade show layout.
In two recent surveys, exhibitors and event marketers were asked how they improved trade show results over the past two years. And in both surveys, the top answer was the same: Better pre-show marketing. Learn more about what we found.
There are a number of trade shows focusing on the retail industry. Attend these 2017 retail shows to take a leading role in your market.
Whether you’re 100% Irish or just Irish one day a year, there are lots of ways to enjoy this festive holiday in Chicago. Learn how to embrace the emerald as a “Ch-Irish” citizen of Chicago!
Banner stands can be utilized for much more than events. Learn 5 new ways to make the most of your banner stand investment.
Renting your display is a great option if you’re looking for flexibility and attend multiple shows. Check out the advantages of display rentals here.