In case you haven’t noticed it, the Immersive Experience is already a thing at trade shows. Although a great lead generation tool, these free experiences don’t always translate into a sale. Here are some suggestions for making a VR or AR station in your exhibit a cost effective one.
In today’s ever changing tech world, we all need to stay abreast of digital trends. If you’re not directly selling tech products or services, you invariably have critical partners, suppliers or vendors in the tech sector. With that in mind, we present this list of large North American technology trade shows and events already scheduled for the first part of 2019.
If your company is getting a new name and face, what are the implications for not announcing it at your trade shows? You want to read this.
It seems that more and more these days we are settling for mediocrity. But why? What happened to striving for excellence? Read here to challenge your standards.
Many people don’t know what a proper exhibit budget looks like. You book a show, get your space and now need to decide what goes in it. What does it all cost?
It seems that trade show leads are falling by the wayside more and more often. Read how this missed opportunity is hurting marketers and how to make a change.
Planning for your trade show can be a very overwhelming experience. Use these steps to find the right people to help you and take the stress out of exhibiting.
It could be more than something you said that made a trade show attendee pass you by. Follow these rules to create an enticing experience no one will avoid.