With the COVID-19 coronavirus pandemic leading to the cancellation and postponement of most trade shows and events, we must ask the question: what does the future of the industry hold?
Author: Kajsa Bjoern
Are you doing everything you can before the show to ensure your show presence earns an ROI? Effective pre-show promotion can ensure that attendees visit your booth and can help maximize the qualified leads you gather at each event. Check out our tips on how to be more effective with your pre-show promos.