The face-to-face events world has shifted to digital so quickly since the start of the COVID-19 pandemic that we now seem to live in a world of templates, parameters and boredom. Check out these important lessons to help yourself break free from the limitations set by these digital initiatives to deliver on your brand successfully.
Constant changes in technology can sometimes make trade show managers reluctant to chase the latest trend. If you’re wondering which of today’s advancements have the staying power to influence tomorrow’s trade show experience, pay special attention to the following three areas in the years ahead.
If you make an exhibit buying decision based only on purchase price, you’re missing most of the story. Learn how total cost of ownership matters even more.