Nowhere else than in the trade show industry does the expression “you don’t get a second chance to make a first impression” ring more true. With that in mind, here are 3 key reasons why you can’t afford to skip on effective branding.
The videos you show on the monitor in your trade show booth can entice, educate and entertain attendees. How can you use those videos beyond the trade show?
Have you ever suffered the consequences of a mixed shipment? Read this author’s response to “special handling” fees and what you can do to prevent them.
Analyzing pricing, branding, discounting, and budgets is a very complex equation. These thoughts regarding budgeting for trade show marketing can help you.