Virtual exhibit designers want to impress their clients with cool new innovative concepts never seen before. But if they fail to effectively reach the attendee, they may have missed the mark. So, next time you sit down with your designer, ask these questions first to create the ultimate user experience.
Nowhere else than in the trade show industry does the expression “you don’t get a second chance to make a first impression” ring more true. With that in mind, here are 3 key reasons why you can’t afford to skip on effective branding.
The videos you show on the monitor in your trade show booth can entice, educate and entertain attendees. How can you use those videos beyond the trade show?
Have you ever suffered the consequences of a mixed shipment? Read this author’s response to “special handling” fees and what you can do to prevent them.
Analyzing pricing, branding, discounting, and budgets is a very complex equation. These thoughts regarding budgeting for trade show marketing can help you.