Virtual exhibit designers want to impress their clients with cool new innovative concepts never seen before. But if they fail to effectively reach the attendee, they may have missed the mark. So, next time you sit down with your designer, ask these questions first to create the ultimate user experience.
Author: Doug Noftall
Analyzing pricing, branding, discounting, and budgets is a very complex equation. These thoughts regarding budgeting for trade show marketing can help you.