Currently, there is much anticipation for the trade show world to get back on its feet and return to business as usual. With many factors up in the air as event hosts continue to postpone, it’s easy to get discouraged. However, there are some signs pointing to a bright future ahead for events. Check out these highlights.
Author: Briquelle Neyens
With this downtime before most trade shows resume, now is the perfect time to check in on your exhibit properties and determine if they are ready to go as is or if they may need some updates or repairs before they make another appearance. Here is a useful checklist when it comes to making sure that your exhibit is up to par.
With safety being top of mind as rescheduled trade show dates start approaching, the number one destination in the US for trade shows is showing the world that it’s well prepared. The Las Vegas Sands Expo Convention Center has united industry professionals and health experts to ensure best practices at future meetings, conventions, and trade shows. See how!
After having to cancel their 2020 trade show, the International Housewares Association took certain measures to ensure a safe and productive return for their 2021 event. See what steps they are taking for a successful show during the COVID-19 pandemic.
Has your business never exhibited at a face-to-face trade show before? Had you thought about exhibiting, but then restrictions due to the COVID pandemic shut down those plans? Been thinking about exhibiting at a trade show but not sure when things will be “back to normal”? Read why we recommend that you try a virtual trade show to prepare you.
With canceled trade shows come lost opportunities. For many businesses, trade shows are one of their main sources of revenue. Here are a few ways for you to redirect your marketing endeavors to ensure that your marketing dollars are able to bridge this gap until trade shows are back in action.
With so much potential to interact with and win over buyers, the value of a trade show is quite powerful if a business has a strong plan for lead generation and well thought out follow-ups. For a few breakthrough tips on following up with your leads, we cover the benefits that come from lead generation through virtual trade shows.
While it’s a fact that business relationships, experiences and interactions cannot be duplicated on a digital level, we as a networking industry have begun filling this face-to-face void with virtual trade shows and events. And even though the advantages don’t always equate to or outweigh the benefits of in-person trade shows, they’re worth addressing.
Virtual trade shows are great for gaining new leads and reaching prospects that may not have the availability to attend your in-person shows, but they aren’t the greatest at cultivating relationships. While it’s not impossible to continue building relationships through virtual trade shows, it’s definitely not as easy as it is to engage with a person one-on-one at an event. Learn why in our latest post.
With the need for cleanliness at an all-time high, many companies are doing their part in helping facilities clean confidently. This gives businesses and their customers peace of mind that proper steps are being taken to promote cleanliness and overall safety. Here are a couple of cleaning solutions that your business can look into when preparing for keeping your staff and customers safe now and in the future.
After the trade show industry halted face-to-face marketing for health and safety reasons, it is encouraging to see several large shows forging ahead with their planned (or postponed) dates for next year. Here is a list of some of the larger trade shows in the U.S. that have rescheduled or are continuing to proceed as planned in-person next year.
It’s unfortunate that businesses are experiencing big losses from the pause in trade shows and inability to market face-to-face due to COVID-19. As we in the trade show industry know, in-person marketing can’t be replaced. Here’s a few reasons why exhibit marketers in particular are looking forward to the return of trade shows as soon as possible.
The Together Again Expo was recently held in Orlando, Florida. This event gave those in the exhibitions industry an opportunity to reunite and explore new possibilities for the future of exhibiting. Two representatives from Skyline Exhibits attended and gave us their feedback on their experience.
Companies have been struggling to figure out how to make virtual exhibits a successful replacement of real, in-person trade shows. The hard truth is that these companies likely won’t find a parallel solution because in-person marketing is irreplaceable. Check out our 3 big reasons why live, in-person experiences are so much more important than digital experiences.
People may question whether or not trade shows will ever regain enough traction to return to where they were before the start of the Coronavirus pandemic. However, there are still many reasons for people to attend live, in-person trade shows and events in the near future. Learn why on our latest blog post.