Buyer personas are becoming more and more of a necessity when it comes to marketing. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better. Check out our tips on creating a trade show attendee persona that will help your company attract the right buyers.
Attendees at your trade shows are hoping to soak in all of the information and knowledge that they can. They are looking for new and innovative products that will fit their current needs. What they aren’t hoping for is to have to put in a ton of work just to find themselves in conversations that they aren’t connecting to. Check out our list of important tips to better communicate with your booth visitors.
While trade shows can come with a decently sized price tag, there is the potential for your exhibit marketing program to help pay for itself. No, we are not just referring to making a large sale on the show floor that you wouldn’t have otherwise but by using careful planning techniques. Check out this article to learn how.
We think we can speak for everyone in the industry when we say it was refreshing to see so many trade shows and live events this summer. With the 4th quarter of 2021 already around the corner, this list of large trade shows will get you excited for the future comeback of trade shows going into the new year.
When designing an exhibit, there are many possibilities and directions to take. A nicely designed exhibit should spark interest in attendees, but a well-thought-out exhibit will keep that attention. It’s extremely important that your design incites interest from the right attendees! Here are a few tips on how to keep that attention once it’s captured at your next trade show.
While we are all flooded with constant updates about the spread of COVID-19, there is new data that reveals that in-person events are actually extremely safe, and it could be enough to help keep trade shows moving forward and on track. Learn how safety measures are allowing companies to continue with their trade show marketing activities at events.
Have you been working hard to promote your exhibit presence at an upcoming trade show to bring in new prospects and hopefully turn leads into buyers? There are plenty of ways that you can help attract the right attendees and convince them to come your way on the show floor. Here is a list of standout strategies that can create a powerful pre-show marketing plan.
Although many trade shows have been able to return in 2021, there is still an apparent road ahead to get back to normal in-person attendance. However, it’s important for exhibitors and trade show hosts to emphasize the unmatched experience that attendees will have when they attend in person to help get those numbers back up. Learn why.
The past year and a half have certainly been a whirlwind for any industry that relies on being able to have face-to-face interactions. While we understand we certainly aren’t “in the clear” yet, we are choosing to stay positive and focus on all of the good that has happened for the trade show industry this summer! Here is a recap of a few success stories from trade shows and events that took place in June and July 2021.
There are ways that your trade show program can go above and beyond the standard expectations of a typical exhibitor to make your company’s exhibit the one that everyone is talking about before the show even starts. Here are 3 ways to be extremely appealing to trade show guests that will assist in filling your booth with attendees.
High hopes are here for the entertainment and media industries. Trade shows are springing back into action to help these businesses thrive. It’s a great thing to see, not just in this industry, but many others as we continue to open back up and get back to face-to-face business. The draw for creating superior audio and visual experiences, as well as compelling content, has never been greater. Learn why.
If you are on the fence about committing to purchasing a trade show exhibit for your business, exhibit rental may be the solution for your company. It doesn’t always make sense for a business to purchase and own an exhibit. We’ve highlighted several different situations where renting could be the better solution for your company at your next in-person trade show or event.
Video is now at the forefront of social sharing, networking, and business marketing. It’s driving immense growth on nearly every social platform. It’s also important to incorporate video in your trade show exhibit marketing. Here’s how you can build video into your trade show marketing plan and stay up to date with the latest consumer preferences.
Through virtual exhibiting, small businesses have been able to reach consumers across the country (and even across the world) that they may have never had the chance to at an in-person trade show. Now, a new tool may help improve cross-culture communication and boost the potential to bring together rooms of people who otherwise would have had a difficult time sharing ideas.
There are many factors that go into a successful trade show marketing program. And while both your booth itself and your booth staff are extremely important… what’s a great booth, a great staff, and a great product or service without a great spot on the show floor? Here are a few tips to help you pick the best booth space for your business and a location on the show floor that works to your advantage.