If you have not yet noticed, leads are becoming harder to obtain with the ever-growing amount of competition in each industry and the amount of marketing avenues companies now have at their fingertips to try and reach their prospects. Here is how you can use SEO to drive lead generation and boost your trade show marketing efforts.
Author: Briquelle Neyens
Trade shows are being rescheduled left and right. Some are in-person, some online and some a hybrid of both. While every month that passes is gradually growing in the amount of in-person shows returning, July is looking promising for several large shows across multiple industries. Here are a few big shows that are making a comeback.
With lead generation being a top priority for trade show marketers, that makes lead follow-ups equally as important. However, without a solid follow-up system in place, a lead that took so much effort to obtain becomes nearly pointless. Whether your method simply needs more structure, or if you need to start following up altogether, we have 3 tips on creating a follow-up plan that provides greater results.
Has your company been exhibiting at the same trade shows for the past 10+ years simply because that’s how it’s always been? Or is your business dealing with budget cuts, including trying to cut back on trade shows this year? Or are you considering adding a new trade show to your list because it is close by? If you said yes to any of these questions, check out our tips on show selection.
Why buy an exhibit from an experienced and reputable trade show company instead of opting for that tempting, online price that just sounds too good to be true? Simply put, you get what you pay for. Investing in a quality exhibit from a trustworthy trade show display leader is going to actually save you money in the long run.
Trade shows are returning! Hopefully that means your business will be returning to them as well. But a common misconception is that because your company “survived” without attending any events over the last year that you will continue to be as successful without this important avenue of marketing. Here are three huge reasons why your business may suffer from cutting trade shows from the budget.
We’ve all recently experienced a break from live events, and aside from the stress of businesses and exhibitors dealing with many canceled shows, the lost opportunities for face-to-face interactions have taken a toll. That’s why exhibitors are ready to hit the ground running now that trade shows are rescheduling and preparing for a fresh start. One positive take away from the downtime is that it’s provided businesses with a chance to reevaluate their trade show marketing plans, goals, and expectations for the year ahead.
There are plenty of ways for large events to implement stricter health-safety measures, but many of these implementations are not exactly ‘new’ or innovative. However, there are new technologies that are going above and beyond the average safety measures we’ve seen throughout the COVID-19 pandemic. Here are just a few that are making the event world a little more comfortable for attendees.
After a successful April 2019 event, CinemaCon, the largest gathering for the worldwide motion picture theater industry, closed its doors for the 2020 year. While the show was originally canceled, and then scheduled to take place in April of 2021, it was again postponed to its new set dates in August 2021. Read how CinemaCon is prepared to jumpstart the excitement and buzz surrounding the box office this summer.
The trade show industry has done everything it could to find its way back. While we can all expect new precautions, rules, and safety limits to create an unfamiliar aspect at trade shows compared to how we once knew them, there are numerous things that we can expect to remain the same. Here are 5 things that haven’t gone anywhere when it comes to trade shows as we know them!
Now that the world is starting to get more of a grip on COVID-19 and trade shows will soon be able to resume, the next steps will include plenty of reevaluating, including floor space in their booth. It’s extremely important to create exhibit floor plans that are spacious and open, easy to navigate, and that look appealing and inviting.
With staffing expenses hitting around 20% for many exhibitors, it’s important to pay close attention to costs when sending your staff to a live, in-person trade show. Rather than cutting costs in your booth that could hinder the appearance or experience in your exhibit, consider these tips to save you money when sending your trade show staff to your next event.
BIOMEDevice Boston is continuing to bring together the brightest minds in 3D printing, biomaterials, surgical robotics, and more. This popular event in the world of biotechnology is moving forward with its 2021 event dates in its own unique way. Read more to learn how.
While it’s important that we get back to face-to-face interactions, it’s also necessary to provide an alternative like hybrid events. So, with so many new steps to implement in the transition from a completely in-person event to a hybrid event, we’ve laid out some important ones here to keep in mind when executing your next trade show.
2020 was a year that none of us could have expected. Although the coronavirus pandemics’ impact on the event industry was not something that we had control over, it’s still our job to do what we can to pick up the pieces and help move forward. Here are a few quick tips for how you can start working on building and nurturing relationships for your business.