Is Your Trade Show Strategy Working?
The Oxford Dictionary defines strategy as “a plan of action or policy designed to achieve a major or overall aim.” Is your trade show plan helping you achieve your sales and marketing goals?
Author: Brian Gordon
Unspoken Rules of Trade Shows
Don’t be caught off-guard by these unspoken rules of trade shows and events. Make the most of your face to face opportunity by knowing these seemingly hidden rules.
Giveaways- Why They are Important to Your Booth’s Success
Before you hand out that stress ball at your next trade show, think about what type of giveaway would resonate with your target market, and is compatible with your brand image. Keep in mind that sometimes the best giveaway is not a giveaway at all.
11 Ways to Add Excitement to Your Trade Show Exhibit
Boring trade show booths are bad for business. To make your trade show exhibits more exciting and attention-getting, add one or more of these 11 elements to get more attention, booth traffic, and ultimately, leads.
8 Biggest Mistakes Exhibitors Make in Each Key Trade Show Area
Learn the most common mistakes trade show exhibitors make in these 8 key areas. These tips will not only teach you what to avoid but how to be successful!
10 Activity Zones For Your Island Trade Show Exhibit
There are plenty of ways to make the most of your island trade show exhibit. Here are 10 ways to incorporate “Activity Zones” into your Island booth to attract and engage attendees.
How To Stop Trade Show Attendees in 5 Seconds Flat
The goal of any trade show exhibitor is to stop attendees in their tracks in just 5 seconds, before they take a few more steps and are gone. But how do you do that?
How Canadian Businesses Succeed By Exhibiting At U.S. Trade Shows
If you are a Canadian company looking for new customers to buy from you, look no further than the aisles of trade shows in the United States.