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A Poetic Entry On The Value Of Trade Shows

tradeshow poetryBefore their show last year, InfoComm offered a free trip to the show for their favorite entry of an acrostic poem.  (An acrostic is a poem where the first letter of each line spells out a word.)  The show required that entries used the words InfoComm or Las Vegas or Audiovisual.

So I took a shot, letting my inner poet out for a walk … around a show hall and trade show booths.  The result is a poem that extols the value not only of InfoComm, but of trade shows overall, and also kind of an acrostic on steroids, as every word in each line starts with the same letter.

Here’s my entry:

Ingenious Inventions Increase Interest Internationally

New Networkers Need Negotiating Nexus

Fantastic Floor Fuels Fame, Fortune

Only Occasion Originating Outstanding Orders

Conventioneers Converge Cultivating Cherished Contacts

Organized Oasis Of Original Options

Multitudes Mustn’t Miss Magical Mechanisms

Marketing Machine Makes Meetings Multiply!

Unfortunately for me, I did not win the free trip.  That was won by Paul Spadafora (congrats, Paul!) for his superior verse.  So I missed my chance to see all the cool trade show displays and new AV inventions.

But writing the poem did give me a chance to think in a different way about how trade show exhibits are a valuable place to see new products, network with peers, and generate sales leads.  And I shared my poem with you to remind you of their enduring value (far more enduring than my poem!).

Maybe next year they’ll ask for a poem in iambic pentameter … Is this the show that launched ten thousand sales? … If so, I’ll be ready.

And feel free to add your own poetic creations singing the value of trade shows in the comments box below.

Value of Trade Shows White Paper

For a closer look at  how and why exhibitors and attendees are increasing their participation in and finding value at trade shows, read the white paper The Value Of Trade Shows. Click here to request your free copy of the 24-page report.

About the Author

Mike Thimmesch is the Principal at Thimmesch Marketing. For over 25 years, he has created and implemented innovative marketing, lead generation, and exhibiting strategies that profitably grow company sales and brand awareness. Mike rose to Director level at Skyline Exhibits, where he helped generate over a half million leads, resulting in over $1 billion in sales. He published 11 industry white papers and eight exhibiting books, presented over 100 trade show webinars, and wrote over 200 exhibit marketing blog posts.

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