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9 for ’09: The Top 9 Trade Show Tips of 2009

9 Top Trade Show Tips For 20092009, your end is near, and it can’t come soon enough.  Well, maybe.

While 2009 was a harsh year for trade shows, it was also a prize-worthy year for the wealth of trade show training via social media.  This blog was no exception, with over 50,000 article views this year.  So, which posts did readers like best?   

Your fellow readers awarded the winners with their clicks to choose the top 9 articles listed below.  I hope you find some valuable insights that help make your 2010 trade show marketing better than the rough 2009 we leave behind!                          

10 Things I Wish I Knew Before I Started In Marketing
I was asked to speak to a college marketing club about marketing careers. So I shared these 10 things I wish I had known over 20 years ago before I began my marketing career.  Useful insights for trade show marketers and more.  Click here to read article > >

10 Things I Wish I Knew Before I Started Exhibiting At Trade Shows
There are lots of new things to learn when you begin your trade show career.  These 10 things are perhaps the most important lessons I’ve learned along the way, and certainly the first things I’d tell a trade show rookie.  Click here to read article > >

22 Reasons To Exhibit At Trade Shows
While trade shows are not easy, they are worth doing. Without succumbing to the temptation of a Google search, I came up with these 22 reasons to exhibit.  There are ideas for Sales, Marketing, and Executive Management.  Click here to read article > >

10 More Things I Wish I Knew Before I Started Exhibiting At Trade Shows
Because of the strong reaction to my first 10 things, I dug a little deeper and came up with 10 MORE things I wished I knew before I started exhibiting at trade shows.  They say the secret to success is to learn from other people’s mistakes, so learn from mine.  Click here to read article > >

5 Successful Exhibiting Tips for a Down Economy
Evolve your trade show program to thrive in the down economy with these 5 ways to successful exhibiting, with some help from Mark Twain and the Miami Dolphins.    Read article here now.

5 Steps To Trade Show Success
Are you searching for ways to increase the return on your trade show investment?  Perhaps all you need is a plan. Here are 5 steps you can take to boost your trade show ROI.  Click here to read article > >

Hey Booth Staffers, Want My Lead?  Treat Me Right!
High-tech blogger Brian Sommer revealed what 5 things booth staffers would have to do to earn his business at the various trade shows he attended this fall.  It’s an excellent primer on booth staffing, and even selling in general.  Read more about what you can do to be a better booth staffer here.

5 Places To Look For Trade Show Display Ideas
Open up your eyes and get inspired for great trade show display ideas.  Look in these 5 places where purpose-driven design, fast communication, and large format graphics are commonly found. Click here to read article > >

Be Ready When The Trade Show Opens: 6 Pitfalls To Avoid
Ever have the trade show open before you were ready for it?  Click here to read about the 6 perennial speed bumps and what are the best ways to overcome these obstacles and be ready at the opening bell.


Many thanks to my fellow Skyline Trade Show Tips blog writers Mike Mraz, Michael Flavin, Mark Armbrust, Jim Cummings, Kelley Pollock, and David Brull.  We look forward to more insights and ideas in 2010.

Mike Thimmesch
About the Author

Mike Thimmesch is the Principal at Thimmesch Marketing. For over 25 years, he has created and implemented innovative marketing, lead generation, and exhibiting strategies that profitably grow company sales and brand awareness. Mike rose to Director level at Skyline Exhibits, where he helped generate over a half million leads, resulting in over $1 billion in sales. He published 11 industry white papers and eight exhibiting books, presented over 100 trade show webinars, and wrote over 200 exhibit marketing blog posts.

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