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7 Ways to Beat the Competition with Your Trade Show Display

Are you getting ready to exhibit but feel like your execution plan can use a little pick me up? It’s a common concern for business owners in every field and niche. Just when exhibitors think they’ve mastered their customized trade show display, they arrive at their event and realize that they’ve been effectively less strategic than the competition.

competitionKnow Key Ways To Maximize Results With Your Trade Show Displays

Fortunately, revitalizing your marketing strategy doesn’t usually require a major overhaul to optimize overall effect. If you’re ready to command crowd attention with your trade show displays, you may just need to add a few helpful hints to your overall strategy. Start with these 7 tips:

Use your brand colors: Prospective clients familiar with your company will be quickly scanning the many booths at an event to find yours. Make it easy for them by using your brand colors and logo to help them identify your booth quickly. For many people, a brand or logo signifies what they see in your company, like trust, for example.

Launch a new product: Are you hoping to display or show off your newest product? Trade show displays prove an ideal place for an unveiling. Use the announcement to generate floor buzz and get guests lined up outside of your booth.

Host a merchandise demo: Want a surefire want to direct attention to your booth (and away from the competition)? Hold a live demonstration right on the showroom floor. Live demos not only allow you to get your products in front of prospective clients, but it also lets you get a close look at their reactions and opinions to your merchandise.

Reach out to attending affiliates: All too often, entrepreneurs believe that prospective clients are the only valuable leads found at exhibits. Not true; most venues are rife with attending industry affiliates. Create a list of businesses that you may be able to join forces with in the future and reach out to them in advance to set up appointments during the event.

Schedule client meetings: Don’t save client meetings just for the office. Let your clients know that you’ll be at a certain event or trade show and invite them to come visit or set up meetings within your booth. It’s a perfect way for them to experience your company’s venue buzz firsthand.

Pick a killer giveaway: It’s no secret that even sub-par handouts will encourage guests to stop in your booth. A great giveaway can make major impact and encourage visitors to not just stop in, but stay and learn more about your organization. Remember though that there is no one perfect giveaway for all companies. Your giveaway needs to represent your company and be tied to it in some way. To find the perfect giveaway geared specifically to your company, read this article.

Use a fun booth: All too often, business owners believe that they can’t have fun with their trade show displays. This simply isn’t the case. In addition to your informative and professional booths include a fun booth where visitors can enjoy simulated sports or even a dollar grab to get the crowd clamoring outside of your space.

By using these key ways to maximize results at your next event, you’re sure to see a better ROI.

new book-social mediaRead the Using Promotions & Social Media to Get More Trade Show Visitors white paper to expand on your current promotions strategy to boost your booth traffic. Click here for your free copy.

About the Author

Kristie Jones-Damalas is the Vice President of Sales and Marketing and a Partner of Skyline Event Services. Kristie’s goal is to help her clients get the most out of their trade show and event marketing. She believes that successful trade show and event marketing is innovative, interactive, inventive and challenging! Her passion is to help her clients with Cleveland trade show displays. For more information on trade show displays, trade show booths, and trade show exhibits in Cleveland, please visit

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