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4 Ways to Command Attention with Your Trade Show Display

Tactics to Entice Crowd Engagement at Your Trade Show Display

While a custom trade show displays is critical in your trade show success, other key factors play just as big of a role. Other factors such as having a great venue location, polished and professional booth staff, and a cohesive marketing approach will help you stand out from the competition.4-ways

Maybe you feel like you already do these things, but your booth consistently gets overlooked by the passing crowd. Sound familiar? It may be time to refresh your live marketing event approach. Incorporating a few proven tactics within your booth can quickly deliver a little showroom buzz to ensure guests have ample reason to want to check out your exhibits.

Entertain the masses: Looking for ways to entertain the crowd that complement your existing strategy is a great way to pull attention away from the competition. Hiring well-known speakers and/or industry celebrities can quickly make your organization one to watch throughout the show.

Create a relaxing getaway for passersby: Everyone knows that working a trade show can prove exhausting for managers and booth staffers. However, many business owners don’t realize that the function can be just as taxing on attendees. Create space within your booth that will allow attendees to relax a bit and get away from the chaos of the show floor. Comfortable seating, free refreshments, snacks, and even playing soft music within the exhibit can help welcome in weary walkers and encourage them to learn more about your organization.

Contests and drawings: Yes, there will be a lot of businesses that offer contests and drawings as in-booth activities. However, many of them will only showcase one specific winner. A surefire way to help your business stand out? Create contests and drawings where everyone wins. Rather than blindly handing out free stress balls to everyone who comes in, have guests leave their contact information for a guaranteed prize later during the function. Or, offer some sort of discount or special offer for your products or services, just for stopping by.

Don’t tell… show: Trade shows are meant to host live, interactive experiences. Attendees are there because they value the face-to-face marketing experience. Instead of telling prospects what you do or what you offer, demonstrate in a compelling way everything that your organization offers. Delivering inviting, interactive components in your custom trade show displays is the best way to encourage attendees stop…and stay…inside your exhibit for maximum return on investment.

These are four simple ways that you can take the extra step to stand out at your trade show. Focus your efforts on the attendee and empathize with their needs, and you’re sure to have a successful show.

new-better-booth-staffingAfter you’ve drawn attendees into your booth, make sure your booth staff knows what to do. Read the Better Booth Staffing for Greater Trade Show Results white paper to ensure your booth staff is the best representation for your company. Click here for your free copy.


About the Author

Bob Watson has been helping clients in the New York region dominate trade show marketing events for over 30 years. As President of Skyline New York, a leading trade show marketing resource known for customized exhibit innovations, Bob helps his partners use distinctive modular components to create New York trade show displays and complementing banner stands that captivate and compel crowds while effectively broadening brand exposure and reach. For more information on trade show displays, trade show booths, and trade show exhibits in New York, please visit

One response to “4 Ways to Command Attention with Your Trade Show Display

  1. I have always found that by engaging the people as they walk past your booth to be very effective. It is effective in two ways: 1) sometimes the person develops into a true prospect but they were too shy to stop and engage; 2) there is nothing like a crowd in your booth to attract others as they try to figure out what is the interest all about.

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