Trade shows are a fantastic place for your brand to establish connections, learn from others in your industry, and make lasting impressions on your target audience with a custom expo booth design. Whether you’re gearing up for your fifth or fiftieth trade show, here are three marketing secrets to implement at your next trade show.
Promote and Prepare Your Marketing Materials
Before you even set foot on the show floor, promoting your presence at the show before and during the event is key. Let the world know that your brand will be attending the show on your website, social platforms, email campaigns, and text message marketing channels.
Once you’re at the trade show, bring marketing materials to hand out to attendees and industry professionals you meet during the event. Eye-catching business cards, plenty of memorable flyers with your brand logo, a QR code to your company’s website, and directions to your booth always work well. No matter how you market before and at the trade show, make sure all your marketing materials are high-quality, reflect your brand, and engage your audience.
Have a Functional and Attention-Grabbing Trade Booth Design
Think of your pre-show promotion as the appetizer to your main course: a show-stopping trade show booth design and user experience. In the months leading up to your trade show, work with a friendly and knowledgeable trade booth design company to create a stand-out booth.
High-quality design and engaging interactive elements are excellent ways to grab your ideal customer’s attention and facilitate their experience at your booth. Once a potential client walks up to your trade show booth, you want to keep them there as long as possible and lead them through your trade show funnel.
Create Interactive Experiences and Give Out Freebies
There are several ways to command attention and keep trade show attendees engaged with your brand amidst a sea of trade show booths. Some attention grabbers that work well include providing refreshments, creating a lounge area for attendees to relax and take a seat while learning about your brand, or providing a phone-charging station so you can be a power magnet on the show floor.
Once you’ve attracted people to your booth, you can upgrade their experience with interactive experiences, like a freebie wheel, trade-show trivia, or an interactive virtual reality game that attendees can play for prizes. When ordering freebies and prizes for your booth, choose practical items people will actually use, like insulated water bottles or phone chargers, to make a long-term impact. These immersive strategies allow anyone who visits your booth more opportunities to learn about your brand and engage with your team members, schedule a call, or even purchase your product or service.
Bonus Tip: As the trade show comes to a close, remember to add any new potential customer information to your systems and send prompt thank you messages to your new leads, clients, and industry connections you networked with at the show. Expressing genuine gratitude could be the small detail that leads to strong partnerships for your brand.